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Motivation and Cognition: From Regulatory Fit to Reinforcement Learning



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Motivation and Cognition From Regulatory Fit to Reinforcement Learning Darrell A Worthy University of Texas Austin Motivation and Cognition Why study motivation Need to understand how goals and rewards influence cognition and behavior More complicated than anecdotal notions Approach vs avoidance distinction Global incentive vs local goal pursuit mechanism Leads to regulatory fit or mismatch Regulatory fit affects cognition and behavior Overview of Talk Regulatory Fit Framework Regulatory fit affects cognition Tests of the Regulatory Fit Hypothesis Extend framework to examine effects of social pressure Regulatory Fit and Decision making Future Directions Regulatory Fit Framework Global Incentive Gains Global incentive focus interacts with local reward structure Produces a Fit or a Mismatch e g Higgins 2000 Almost all cognitive research involves promotion focus with gains reward structure Prevention Focus Fit Mismatch Losses Local Goal Pursuit Mechanism Promotion Focus Mismatch Fit Manipulation of Regulatory Focus Global Task Goal Promotion Focus Approach Prevention Focus Avoidance Achieve Global Task Performance Criterion Raffle ticket for 50 Achieve Global Task Performance Criterion Keep 50 raffle ticket given initially Manipulation of Goal Pursuit Mechanism Local Trial by trial Task Goal Gains Correct Response 3 points Incorrect Response 1 point Losses Correct Response 1 point Incorrect Response 3 point Effects of Regulatory Fit Previous research Regulatory Fit leads to Increased sense of feeling right Higgins 2000 Increased motivational strength Spiegel et al 2004 Increased cognitive flexibility Shah et al 1998 Flexibility can be defined within tasks Category learning willingness to test various strategies Decision making willingness to explore the environment Perceptual Classification Excellent for testing the effects of regulatory fit Stimuli with small number of dimensions Lines that vary in length orientation and position Gabor patches that vary in frequency



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