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Lecture number:
Lecture Note
Washington State University
Comstrat 380 - (ADVER) Advertising Principles and Practices

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Comstrat 380 1nd Edition Lecture 17 Outline of Last Lecture I. How to write television copy II. Planning the TV commercials III. Scripts, story boards, and photo boards IV. How different is copywriting for the internet and digital/mobile media? V. Banner Ads VI. Adapting to new formats an trends VII. Are internet ads that different? Outline of Current Lecture I. What are the key print media characteristics? II. Newspaper Basics III. The newspaper industry IV. Newspaper ad sales V. Types of newspaper advertising VI. Newspaper readership VII. Newspaper basics Current Lecture I. What are the key print media characteristics? a. Print media vehicles include: i. Newspapers ii. Magazines iii. Brochures iv. Posters v. Outdoor These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.

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