Newspapers

(3 pages)
Previewing page 1 of actual document.

Could not display document, please try refreshing this page a few times.

Please contact support if you are unable to view this document.

Newspapers

Newspaper Print


Lecture number:
17
Pages:
3
Type:
Lecture Note
School:
Washington State University
Course:
Comstrat 380 - (ADVER) Advertising Principles and Practices
Edition:
1

Unformatted text preview:

Comstrat 380 1nd Edition Lecture 17 Outline of Last Lecture I. How to write television copy II. Planning the TV commercials III. Scripts, story boards, and photo boards IV. How different is copywriting for the internet and digital/mobile media? V. Banner Ads VI. Adapting to new formats an trends VII. Are internet ads that different? Outline of Current Lecture I. What are the key print media characteristics? II. Newspaper Basics III. The newspaper industry IV. Newspaper ad sales V. Types of newspaper advertising VI. Newspaper readership VII. Newspaper basics Current Lecture I. What are the key print media characteristics? a. Print media vehicles include: i. Newspapers ii. Magazines iii. Brochures iv. Posters v. Outdoor These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.



View Full Document

Access the best Study Guides, Lecture Notes and Practice Exams