How to Write Television copy

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How to Write Television copy

Television copywriting

Lecture number:
Lecture Note
Washington State University
Comstrat 380 - (ADVER) Advertising Principles and Practices

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Comstrat 380 1nd Edition Lecture 16 Outline of Last Lecture I How to write other display copy II How to write body copy III Writing styles IV The lead paragraph V The closing paragraph VI Print media perks VII Newspapers VIII Print media requirements IX Print media X How is copy written for radio XI Tools of radio copywriting XII The practice of radio copywriting XIII The radio scripts role Outline of Current Lecture I. How to write television copy II. Planning the TV commercials III. Scripts, story boards, and photo boards These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.

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