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Creating an Innovation Process and Culture

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Creating an Innovation Process and CultureSEPG March 2008by Peter Merrillwww.petermerrill.comRealities of Innovation There is no sudden stunning insight  Good ideas are not hard to find  Ideas do not come from a single genius  The best ideas do not always make it.  There is an Innovation process  Culture Changes through the processThe Innovation Cycle – A Paradox Driver; tomorrows customer Customer does not yet exist  The Process Loops  Process changes mode  “Loose” and “Tight”LooseTightFind the OpportunityConnect to the SolutionMake it User FriendlyGet toMarketSelect the SolutionThe Innovation Cycle – The Players generating Opportunitiesneeds „Creators‟ linking opportunities to Solutions needs „Connectors‟ Decision Making needs Strategists making ideas Practicalrequires „Developers‟ and Getting to Market is the job of „Doers‟Creator ConnecterDeveloperDoerStrategicPlannersRef; You too Can Innovate – World Conference 2007Your Role in the Process?How will I make the best contribution to Innovation? generating ideas,  linking those ideas together,  turning ideas into practical solutions or  implementing solutions + getting things done?1I ‘Connect the Dots’ I get things done I like Possibilities I bring things ‘down to earth’2 I need to understand I make things work Everything has a good and bad sideThere has to be a right answer3 Don’t tell me what to doGive me facts not theoryI create choices I like to analyze data4 A Concept must be soundI like ‘energy’ Don’t fuss with details I like precision5 I think things throughI take risks I like to hear about problemsI focus6 I like the big picture I find a way that works I want to own the problemI am thorough7 I like to define the problemI push for acceptance I find out the facts I PlanTOTAL TOTAL TOTAL TOTALCreator, Connector, Developer, Doer?Q U E S T1I ‘Connect the Dots’ I get things done4I like Possibilities I bring things ‘down to earth’2 I need to understand I make things work Everything has a good and bad side4There has to be a right answer3 Don’t tell me what to do4Give me facts not theoryI create choices I like to analyze data4 A Concept must be soundI like ‘energy’ Don’t fuss with details4I like precision5 I think things throughI take risks I like to hear about problemsI focus46 I like the big picture I find a way that works I want to own the problemI am thorough47 I like to define the problemI push for acceptance I find out the facts I Plan4TOTAL TOTAL TOTAL TOTALCreator, Connector, Developer, Doer?Q U E S T1I ‘Connect the Dots’1I get things done4I like Possibilities I bring things ‘down to earth’2 I need to understand I make things work Everything has a good and bad side4There has to be a right answer13 Don’t tell me what to do4Give me facts not theoryI create choices I like to analyze data14 A Concept must be soundI like ‘energy’1Don’t fuss with details4I like precision5 I think things throughI take risks I like to hear about problems1I focus46 I like the big picture I find a way that works I want to own the problem1I am thorough47 I like to define the problemI push for acceptance1I find out the facts I Plan4TOTAL TOTAL TOTAL TOTALCreator, Connector, Developer, Doer?Q U E S T1I ‘Connect the Dots’1I get things done4I like Possibilities2I bring things ‘down to earth’32 I need to understand2I make things work3Everything has a good and bad side4There has to be a right answer13 Don’t tell me what to do4Give me facts not theory2I create choices3I like to analyze data14 A Concept must be sound2I like ‘energy’1Don’t fuss with details4I like precision35 I think things through3I take risks2I like to hear about problems1I focus46 I like the big picture2I find a way that works3I want to own the problem1I am thorough47 I like to define the problem2I push for acceptance1I find out the facts3I Plan4TOTALCONNECTOR15TOTALDOER16TOTALCREATOR16TOTALDEVELOPER20Creator, Connector, Developer, Doer?Q U E S TNow pick your BadgeCreator ConnectorDeveloperDoerThe Innovation CycleFind the OpportunityConnect to the SolutionMake it User FriendlyGet to MarketSelect the SolutionCreating the Opportunity – ‘Creators’ „Loose‟ allows subconscious ideas  Good ideas are not hard to find.  Challenge is defining the problem  Customers; rich source of knowledge  Don‟t tell them you‟ve a really cool idea  Don‟t ask „what is the new product you are looking for ?Innovation Process AssessmentCreating is Finding the OpportunityStronglyAgreeAgree Disagree StronglyDisagree1 Our people frequently come up with good Ideas on their own2 We find out what problems our customers experience3 We interact with outside people to find new opportunities4 We explore outside the organization for market opportunities5 The work environment makes it easy to put forward new ideasx4 x3 x2 x1Grand Total x5 = %The Innovation CycleFind the OpportunityConnect to the SolutionMake it User FriendlyGet to MarketSelect the SolutionConnecting to the Solution – ‘Connectors’ No sudden insight. – build on experience. What in current product blocks solution.  Sacrifice Sacred attributes  Try Alternatives - “One is not enough”  Stay with Concept and prototype it Change, requires the „loose‟ environment.  Somebody once said….  „you can‟t do that‟!Innovation Process AssessmentConnecting is finding the solutionStronglyAgreeAgree Disagree StronglyDisagree1 We work with Clients to find solutions2 We find markets where there is no competition3 We use a defined solutioning process for our opportunities4 We find solutions by going outside the organization5 We find the best solutionx4 x3 x2 x1Grand Total x5 = %The Innovation CycleFind the OpportunityConnect to the SolutionMake it User FriendlyGet to MarketSelect the SolutionStrategic Planning - The Tipping Point  Data and Information to make decisions  Where to invest our resources…but  Kill the best ideas with aggressive ROI…  …fail to assess the risk on those we select  Move „loose‟ to „tight‟ and narrow focus  Leadership monitor this change in mode.  Move with speed.Innovation Process AssessmentStrategic Planningis the Tipping PointStronglyAgreeAgree Disagree StronglyDisagree1 We do not go for short term ROI2 We assess external risk3 We assess internal risk4 We have


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