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Creating an Innovation Process and Culture



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Creating an Innovation Process and Culture SEPG March 2008 by Peter Merrill www petermerrill com Realities of Innovation There is no sudden stunning insight Good ideas are not hard to find Ideas do not come from a single genius The best ideas do not always make it There is an Innovation process Culture Changes through the process The Innovation Cycle A Paradox Driver tomorrows customer Customer does not yet exist The Process Loops Process changes mode Loose and Tight Find the Opportunity Loose Connect to the Solution Select the Solution Get to Market Tight Make it User Friendly The Innovation Cycle The Players generating Opportunities needs Creators Creator linking opportunities to Solutions needs Connectors Decision Making needs Strategists making ideas Practical requires Developers and Connecter Strategic Planners Doer Getting to Market is the job of Doers Ref You too Can Innovate World Conference 2007 Developer Your Role in the Process How will I make the best contribution to Innovation generating ideas linking those ideas together turning ideas into practical solutions or implementing solutions getting things done Creator Connector Developer Doer 1 I Connect the Dots I get things done 2 I need to understand I make things work 3 Don t tell me what to do Give me facts not theory 4 A Concept must be sound I like energy 5 I think things through I take risks 6 I like the big picture 7 I like to define the problem TOTAL QUEST I like Possibilities I bring things down to earth Everything has a good and bad side There has to be a right answer I create choices I like to analyze data Don t fuss with details I like precision I like to hear about problems I focus I find a way that works I want to own the problem I am thorough I push for acceptance I find out the facts I Plan TOTAL TOTAL TOTAL Creator Connector Developer Doer 1 I Connect the Dots I get things done 2 I need to understand I make things work 3 Don t tell me what to do 4 A Concept must be sound I like energy 5 I



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