Managing Creative Strategies

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Managing Creative Strategies

Managing creative strategies

Lecture number:
Lecture Note
Washington State University
Comstrat 380 - (ADVER) Advertising Principles and Practices

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Comstrat 380 1nd Edition Lecture 14 Outline of Last Lecture I. Lectures II. Psychological appeals III. Selling Strategies IV. Strategic formats V. Creative thinking VI. The big idea of creative concept VII. The creative leap VIII. The creative process: how to get an idea IX. Managing creative strategies X. Two categories of headlines Outline of Current Lecture I. Got milk’s got legs 1993-2014 II. Managing creative strategies III. Science and art IV. The copywriter V. How to write an effective copy VI. How is copy created for print VII. Headlines are 80% Current Lecture I. Got Milk’s Got Legs 1993-2014 a. 90% awareness in the US II. Managing Creative Strategies These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.

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