Tel T343 1st Edition Lecture 10 Outline of Current Lecture I Ratings II Audience III Nielson Media Research Current Lecture I Ratings a What are ratings i Total number of households watching the show out of the total number of households with a TV It s a percentage ii Rating of 3 means 3 of people in X target group watched it b Ratings are determined by show not station c Aggregated at a demographic number i Example total number of females 18 24 divided by X d What is the potential drawback of relying on ratings data as a value signal to your prospect i What if the killer audience wasn t in the prospect target ii Using ratings as a crutch iii A rating is a feature not a benefit Prospects want benefits II Audience a Networks and TV stations rely on survey results of sampled audience members because audiences are too large to conduct a census themselves These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute b The audience for a rating is usually aggregated at a demographic level III Nielson Media Research a NTI Pocketpiece b Galaxy Navigator overnights c NSI View in Profile
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