Slide 1Relationship Between Strategy and Goals / ObjectivesSlide 3Types of StrategiesCorporate Level StrategyBusiness Level StrategyFunctional Level StrategyTypologies of Competitive StrategyPorter’s Generic StrategyMiles And Snow Typology1What Is StrategyIDIS 424Spring 20042Relationship Between Strategy and Goals / ObjectivesMeansEnds3Relationship Between Strategy and Goals / ObjectivesStrategyObjective / Goals4Types of StrategiesCorporate LevelStrategyBusiness LevelStrategyFunctional LevelStrategy5Corporate Level StrategyWhat is the firm’s business?6Business Level StrategyHow does the firm Compete?7Functional Level StrategyHow do the functions of the firm Support the firm’s Business level & Corporate level Strategies?8Typologies of Competitive StrategyPorter’s Generic StrategiesMiles & Snow9Porter’s Generic StrategyCostLeadership(Low Cost)Differentiation(Uniqueness)FocusBroad TargetMarketNarrow TargetMarket10Miles And Snow TypologyEntrepreneurialProblemEngineeringProblemAdministrativeProblemStrategic TypeProspectorHow to locate and exploit newproduct and market opportunitiesHow to avoid long-term commitmentsto a single technological processHow to facilitate and coordinatenumerous and diverse operationsAnalyzerHow to locate and exploit newproduct and market opportunitieswhile simultaneously maintaininga firm base of traditionalproducts and customersHow to be efficient in stable portions ofthe domain and flexible in changingportionsHow to differentiate the organization'sstructure and process to accommodateboth stable and dynamic areas inoperationDefenderHow to "seal off" a portion of thetotal market to create a stable setof products and customersHow to produce and distribute goods orservices as efficiently as possibleHow to maintain strict control of theorganization in order to