PowerPoint PresentationTYPICAL MARKETING CHANNELS (FOR CONSUMER PRODUCTS)INTERNATIONAL DISTRIBUTION STRUCTURE AND PATTERNINTERNATIONAL DISTRIBUTION STRUCTURE AND PATTERN…. contdVarious Types of Agents and DistributorsMANAGING THE CHANNELINTERNATIONAL LOGISTICSDISCUSSION QUESTIONSChapter 15 Chapter 15 INTERNATIONAL DISTRIBUTION INTERNATIONAL DISTRIBUTION DECISIONSDECISIONSTYPICAL MARKETING CHANNELS TYPICAL MARKETING CHANNELS (FOR CONSUMER PRODUCTS)(FOR CONSUMER PRODUCTS)INTERNATIONAL DISTRIBUTION INTERNATIONAL DISTRIBUTION STRUCTURE AND PATTERNSTRUCTURE AND PATTERNDistribution is a culture-embedded phenomenon- offers Distribution is a culture-embedded phenomenon- offers more resistance to changemore resistance to changeManaging flows (gManaging flows (goods, money, promotion, risk, oods, money, promotion, risk, information)information)Role of middlemen in international channel: discrepancy Role of middlemen in international channel: discrepancy of time and assortmentof time and assortmentInternational Distribution StructuresInternational Distribution StructuresImport orientedImport orientedJapanese and Chinese Japanese and Chinese Other country examplesOther country examplesExhibit 15.3 shows international channel alternativesExhibit 15.3 shows international channel alternativesINTERNATIONAL DISTRIBUTION INTERNATIONAL DISTRIBUTION STRUCTURE AND PATTERN…. contdSTRUCTURE AND PATTERN…. contdDistribution Patterns- what we should look for…Distribution Patterns- what we should look for…Market coverage, middleman services, line Market coverage, middleman services, line breadth, cost and margins, channel length, breadth, cost and margins, channel length, stocking, competition, globalizationstocking, competition, globalizationSpecific retail patterns: size, direct marketingSpecific retail patterns: size, direct marketingTypes of intermediaries: agents and distributorsTypes of intermediaries: agents and distributorsExport Management CompaniesExport Management CompaniesExport Trading CompaniesExport Trading CompaniesVarious types of export agents, brokers and Various types of export agents, brokers and distributorsdistributorsVarious Types of Agents and DistributorsMANAGING THE CHANNELMANAGING THE CHANNELChannel leadership, power and controlChannel leadership, power and controlChannel Management: Locating, Selecting, Motivating, Channel Management: Locating, Selecting, Motivating, Controlling, and Terminating MiddlemenControlling, and Terminating MiddlemenFactors affecting the choice of channelFactors affecting the choice of channelCostCostCapital requirementsCapital requirementsControlControlCoverageCoverageCharacterCharacterContinuityContinuityINTERNATIONAL LOGISTICSInternational Supply Chain and LogisticsInternational Supply Chain and LogisticsPhysical Warehousing and DeliveryPhysical Warehousing and DeliveryInventory ManagementInventory ManagementRole of Foreign Trade ZonesRole of Foreign Trade ZonesInternational piracy and terrorism International piracy and terrorism Ecommerce and Internet in Distribution, issues Ecommerce and Internet in Distribution, issues are:are:culture, adaptation, local contact, payment, culture, adaptation, local contact, payment, delivery, promotiondelivery, promotionDISCUSSION QUESTIONSDISCUSSION QUESTIONS1.1.Discuss the International Distribution Structure and Discuss the International Distribution Structure and Pattern.Pattern.2.2.Explain the role of Export Management Companies and Explain the role of Export Management Companies and Export Trading Companies in distribution.Export Trading Companies in distribution.3.3.Discuss international channel management and the Discuss international channel management and the factors affecting the choice of a channel.factors affecting the choice of a channel.4.4.Explain various issues involved in ecommerce and Explain various issues involved in ecommerce and internet marketing.internet