These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute. Lecture 27 Outline of Last Lecture I. Cold War Outline of Current Lecture II. Election of 1952 III. 1950s IV. Consumer Revolution V. Conformity Society Current Lecture Election of 1952 -both parties court Eisenhower because he was a war hero -he decides to become a republican -both parties used media-radio and television for their campaign -Stevenson couldn’t attack Eisenhower in his campaign because the thought of attacking a war hero wasn’t going to go in his favor -Eisenhower couldn’t attack Stevenson for the job that Truman’s administration did because he wasn’t a part of it -their campaign was mostly about family values- looking for stability -main goals were to balance budget and the Korean War 1950s -rising income and affluence -older Americans weary of war and depression -the younger age were apolitical -the decade symbols: “American Dream” were about having a traditional home life; muzak was elevator music, people wanted to hear soft calming music, they were tired of loud and high energy music; Marilyn Monroe was a sex symbol, she wasn’t scared to be herself; politics of tranquility was middle class success -U.S puts money in military: in the 50s 40,000 people were working for defense contractors, in the 60s 50%+ all government expenditures went to the military, in the 70s DOD had more assets than 75 of the largest corporations Consumer Revolution HIST 2620 1nd Edition-tv’s were invented in the 20s but weren’t popular until the 50s -1946: 17,000 bought tvs -1949: 250,000 tvs purchased every month -1952: 66% of households had at least one tv Conformity Society -1960 most Americans moved to the suburbs -many lost focus on religion -in order to fix that we put religious phrases on money, “under God” was added to the pledge of allegiance to influence the citizens to focus on religion
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