View Full Document

Interactivity in the Context of Designed Experiences



View the full content.
View Full Document
View Full Document

6 views

Unformatted text preview:

Interactivity in the Context of Designed Experiences by Carrie Heeter Ph D Professor of Telecommunication Michigan State University in San Francisco heeter msu edu Journal of Interactive Advertising August 1 2000 Interactivity is something researchers study advertisers promote and designers create It s not something people do People use the internet watch TV shop explore learn send and receive email look things up The word interactivity and its derivatives are used to represent so many different meanings that the word muddles rather than clarifies the speaker s intent The word is worth salvaging carefully to propose a potentially useful theory of interactivity and to point to interesting underdeveloped realms of inquiry This article offers a conceptualization of interactivity and suggests domains for operationalizations intended to be useful for researchers and designers The Muddle Common uses of interact and interactive Interactivity is an overused underdefined concept Everything a human does to or with another human can be called an interaction Human interactions that use media are mediated human interactions Everything a human does to or with a computer is a human computer interaction The curriculum development group of the ACM Special Interest Group on Computer Human Interaction www acm org sigchi cdg suggests there is currently no agreed upon definition of the range of topics which form the area of human computer interaction Instead they offer a brief definition followed by a chapter long elaboration Human computer interaction is a discipline concerned with the design evaluation and implementation of interactive computing systems for human use and with the study of major phenomena surrounding them Chapter 2 p 5 Most germain to this article on the human side communication theory graphic and industrial design disciplines linguistics social sciences cognitive psychology and human performance are relevant And of course engineering and design methods are relevant



Access the best Study Guides, Lecture Notes and Practice Exams

Loading Unlocking...
Login

Join to view Interactivity in the Context of Designed Experiences and access 3M+ class-specific study document.

or
We will never post anything without your permission.
Don't have an account?
Sign Up

Join to view Interactivity in the Context of Designed Experiences and access 3M+ class-specific study document.

or

By creating an account you agree to our Privacy Policy and Terms Of Use

Already a member?