MIT ESD 123J - The New Volkswagen (15 pages)

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The New Volkswagen



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The New Volkswagen

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Pages:
15
School:
Massachusetts Institute of Technology
Course:
Esd 123j - Systems Perspectives on Industrial Ecology

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The New Volkswagen ESD 123J April 8 2002 Elsa Olivetti Antoine Guivarch Alex Cosquer Outline of Today s Presentation Volkswagen Philosophy The Golf Car Choice Criteria BIW Mass and Cost Fuel Efficiency Recycling And the winner is Sensitivity analysis to Al price The Future 1 Our Philosophy Provide quality products for our customers Protect the environment through fuel efficiency Optimize for end of life disposal and recycling But main driver remains cost reduction Why the Golf Highest World Production Volume for VW 01 00 99 98 Passenger 1 923 169 1999 107 1 980 601 1 935 212 Golf 736 426 818 955 791 969 804 221 Passat 486 023 384 485 420 233 484 682 Polo 328 542 376 164 315 500 443 462 Bora 113 826 123 027 125 158 34 112 New Bug 115 851 149 426 160 147 107 090 Volkswagen Annual Reports 2 Criteria for Materials Selection Vehicle Cost Vehicle Mass Recycling Targets Production Volumes Fuel Consumption Vehicle efficiency Customer Economic Anticipation What will sell cars Design and Manufacturing Phase for the BIW Currently laser beam welded unitized construction fully galvanized steel body 3 Cost Model Assumptions Production volume 795 000 yr 3 plants at 265 000 yr Labor 15 hr Benefits 100 Overhead 150 OCC 15 Amortization Period 5 yrs Materials Costs prices Al 1 30 0 30 Steel 0 33 0 05 SMC 0 80 Secondary Weight Saving Factor 50 BIW Cost vs BIW Mass Non Efficient Scenarios 1400 Efficient Scenarios Reference All steel BIW Cost 1300 1200 1100 1000 900 300 350 400 450 500 550 600 BIW Mass lbs 4 The 10 efficient scenarios Sc Roof QPI QPO RFP Mass Cost 32 All Steel Steel Steel Steel Steel 608 941 1 Al Al Al Al 306 1287 7 Al Al SMC Al 317 1179 9 Al Al SMC SMC 355 1110 10 Al Steel Al Al 314 1265 16 Al Steel SMC Al 325 1157 18 Al Steel SMC SMC 367 1088 25 Steel Al SMC Al 510 1022 27 Steel Al SMC SMC 548 953 34 Steel Steel SMC Al 518 1000 36 Steel Steel SMC SMC 560 930 And now the USE phase 5 Use phase Fuel efficiency calculations CAFE standard calculation Customer economic



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