UVU MGMT 4830 - Capstone Courier (12 pages)

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Capstone Courier



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Capstone Courier

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Lecture Notes


Pages:
12
School:
Utah Valley University
Course:
Mgmt 4830 - Strategic Management Capstone Simulation

Unformatted text preview:

APPENDIX FIGURE A 1 54 REPORTS AND PROFORMAS EXAMPLES CAPSTONE COURIER CAPSTONE COURIER The Last Year s Reports pull down menu opens the 12 page CAPSTONE COURIER and the 3page Annual Report The front page of the Courier Figure A 1 on page 54 displays industry information including Return on Sales ROS Return on Equity ROE Earnings Before Interest and Taxes EBIT and Selling General Administrative SG A expenses FIGURE A 2 Page 2 Stock and Bond Summaries Figure A 2 Contains stock and bond statistics and a stock history chart 55 CAPSTONE COURIER FIGURE A 3 Page 3 Financial Analysis Figure A 3 Includes Cash Flow Statement Balance Sheet and Income Statement surveys These numbers reflect actual round results versus the Proformas which are forecasts 56 CAPSTONE COURIER FIGURE A 4 Page 4 Production Analysis Figure A 4 This page shows product segment specifications price cost and production information and a production data bar chart LOOKING AT MARKET SEGMENT ANALYSES Each round you will receive five Market Segment Analyses one report for each product area The Traditional segment is illustrated in Figure A 5 on page 58 STATISTICS AND CUSTOMER BUYING CRITERIA These tables in the upper left corner contain buying statistics and customer preferences MARKET SHARE ACTUAL VS POTENTIAL This chart tells teams if their products stocked out or cleared the market Stocking out could mean missed sales opportunities If potential sales far exceed actual teams might consider building more product increasing price or reducing sales and promotion budgets Concurrently teams that build more units than can be sold resulting in year end inventory might consider reducing production decreasing price or increasing sales and promotion budgets 57 CAPSTONE COURIER PERCEPTUAL MAP Displays product grouping within the segment Teams should check to see if products are ready to leave a segment If so demand might shift to other products TOP PRODUCTS IN SEGMENT AND ACCESSIBILITY Teams should check the table at



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