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MUSKINGUM BUSI 341 - E-Commerce
School name Muskingum University
Course Busi 341- Marketing Techniques
Pages 3

Unformatted text preview:

E-COMMERCEESSENTIALSSMS- MOBILE MARKETING!MARKETINGMARKETINGGOLDENGOLDENCHAPTER 8CHAPTER 8E-COMMERCE•Sharing business information, maintaining business relationships, and conducting business transactions by means of telecommunications networks.MARKETINGMARKETINGGOLDENGOLDENCHAPTER 8CHAPTER 8ESSENTIALS•Consumer-Generated:–Blogs–Wikis•Characteristics:–Addressability–Cookie–Interactivity–CommunityMARKETINGMARKETINGGOLDENGOLDENCHAPTER 8CHAPTER 8SMS- MOBILE

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MUSKINGUM BUSI 341 - E-Commerce

School: Muskingum University
Course: Busi 341- Marketing Techniques
Pages: 3
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