The Millennial generation, technology and workFrom the book: “Millennials and the Popular Culture: How the Next Generation will change arts and entertainment” (Lifecourse.com)Dr. Pete MarkiewiczIndiespace.com & Lifecourse AssociatesArt Institute of California, Los AngelesWhat are generations?• Common birth range (cohorts)• Shared place in history, common experience• Features cross gender, racial, ethnic lines• Retain attitudes independently of their biological ageGenerations DO NOT define individuals. Rather, they are a public reference point for individuals within the generation.What are generations?• Examples of “Life Stage” statements“…Kids always rebel” .“…old people are conservative”.• Examples of “Generational” statements“…Boomers are re-defining what it means to be old”“...Youth today are closer to their parents in values and culture than the youth of 30 years ago”Generational effects - examples0510152025303540199119931995199719992001200310 to 1415 to 1920 to 2425 to 2930 to 3435 to 3940+Baby Boomers purchase more music than other generations, even as they grow olderYounger generations were buying less music beforedownloading beganSOURCE: RIAA NapsterUS CD sales by age, 1991-2005Generational ages in 2008• Silents – 66-83• Boomers – 48-65• GenX – 27-47• Millennial (“Echo Boom”) – 6?-26Millennials are where Boomers were in 1968, and Generation X was in 1982Generational ages in 2018• Silents – 76-93• Boomers – 58-75• GenX – 37-57• Millennial (“Echo boom”) – 16?-36• “Homeland” – 0-15?Millennials will be where Boomers were in 1978, and Generation X was in 1992“Baby Boomer” features• The “50-somethings” of 2008 –Largegeneration– Childhood in era of social stability, loosening standards– A “wanted” generation (parents had second thoughts)– “Protest generation” during 1960s boom,1970s ‘bust’– Negative social trends – Ideological, socially/politically polarized, leaders with a strong “inner compass” - an “Obi-wan” generationDEFINING MOVIE: “The Graduate” (1968)“do the right thing”“Generation X” features• The “30-somethings” of 2008 –Smallgeneration– Childhood in era of social instability, loosening standards–Neglected, unwanted “latchkey” generation– “Generation at Risk”, “New Lost”, “Slackers” in 1990s– Improved social trends–Apolitical,self-starting supreme individualists, outsiders just trying to survive - a “Hans Solo” generationDEFINING MOVIE: “The Breakfast Club” (1985)“just do it”GenX childhood in media1964 Children of the Damned1967 Rosemary’s Baby1973 The Exorcist1974 It’s Alive!1976 Look What’s Happened to Rosemary’s Baby1976 The Omen1976 Carrie1977 Exorcist II: The Heretic1977 Eraserhead1978 It Lives Again1978 Damien—Omen II1978 Halloween1979 The Brood1980 The Children1981 The Final Conflict1981 Halloween II1984 Firestarter1984 Children of the Corn1988 Child’s PlayThere’s only one thing wrong with the Davis baby . . .Boomer->Xer attitude changes30%40%50%60%70%80%90%1967 1970 1973 1976 1979 1982 1985 1988 1991 1994 1997Percent of All College Freshmenbe very well off financially develop meaningful philosophy of lifeCollege Freshmen Survey, 1967-98:Personal Objectives Considered Important...Source: UCLA Freshman Poll, "The American Freshman" (1997, 1999)SOURCE: Lifecourse Associates, from UCLA “The American Freshman” StudyMillennial features• The “teens and young adults” of 2008 –Largegeneration– Childhood in era of “long boom” 1982-2002– Era of the wanted child (“Baby on Board”)– “Echo boomers”, “Generation M”–Positivesocial trends– Groupthink generation, socially conscious, close to parents, supreme communicators/negotiators, do it in teams, girl power – a “Harry Potter” generationDEFINING MOVIE: “Harry Potter” (2001)“What are WE going to do today?”(let me check..tap..tap)A “wanted” generation3.03.54.04.51950 1955 1960 1965 1970 1975 1980 1985 1990 1995Millions of BirthsTotal US births in millions, 1950-1998Unchanged fertility means unchanged at every age from 1975 levels.Source: U.S. Bureau of the Census (2000)BOOMERS GEN-XERS MILLENNIALSSBirths withunchanged fertilitybehavior since 1975Various GenY &“Gold Collar”“Millennial, “Echo Boom”The Long BoomPostwar Boom StagflationSOURCE: Lifecourse Associates, from US 2000 Census dataMillennial childhood in media1982 E.T The Extra-Terrestrial1986 Aliens1987 Three Men and a Baby1987 Raising Arizona1987 Baby Boom1989 The Little Mermaid1989 Look Who’s Talking1989 Parenthood1990 Look Who’s Talking Too1990 Home Alone1991 Little Man Tate1993 Three Men and a Little Lady1993 Searching for Bobby Fisher1994 The Lion King1994 Angels in the Outfield1997 Liar Liar1998 Rugrats: The Movie1999 Big Daddy1999 The Iron Giant2000 My Dog Skip2001 The Princess Diaries2002 Spy Kids2001 Monsters, Inc.2001 Harry Potter2002 Big Fat Liar2002 About a BoyThey changed her diapers. She changed their lives . . .Millennial trendsSOURCE: National School Safety Center Report, http://www.nssc1.orgGrade/High School Shootings, 1992-2004051015202530354045501992 1994 1996 1998 2000 2002 2004 2006Millennial trends0102030405060198019821984198619881990199219941996199820002002Rate per 1,000 youths, 12-17Offender RateVictimization RateSerious violent crimes are murders, rapes robberies, and aggravated resultsSOURCE: US. Department of Justice ·Bureau of Justice Statistics (2005)Playstation IGTA 1GTA 3Playstation IISerious Violent Crime, ages 12-17*“Recently, the offending rates for 14-17 year-olds reached the lowest levels ever recorded…”-US Department of JusticeMillennial trends607080901001101201980 1985 1990 1995 2000Rate per 1,000 Women, 1980 = 100Birth RatePregnancyRateAbortionRateRates of Pregnancy, Abortion, and Birthfor Girls Aged 15-17, 1980 to 2000*Source: NCHS; Alan Guttmacher Institute (2001)* 1996 for Pregnancies and AbortionsSOURCE: Lifecourse Associates, Millennials RisingMillennial trends0%10%20%30%40%50%60%1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999Percent of All Kids, 12-17Share of Kids Aged 12-17 having Specified Drugwithin Last Month, 1979 to 1999Source: U.S. Substance Abuse and Mental Health Services Administration (1999)AlcoholCigarettesBinge AlcoholMarijuanaCocaineSOURCE: Lifecourse Associates, Millennials RisingWho do Millennial tweens