Point Park University • School of Communication • Thayer Hall 1000 • (412) 392-4730 PRINT GRAPHICS (JOUR 355 EA) Spring 2011 Instructor: Tatyana Dumova, Ph.D. Course: W 6-9 P.M.; Academic Hall Room 608 Contact: tel. 412-392-4701; e-mail [email protected] Office: Thayer Hall Room 913; MW 1-2:30 P.M., 9-10 P.M. and by appointment Course Description Students will learn advanced pagination, design and production techniques used to create newspapers and magazines. Desktop publishing and design tools will be combined with the study of typography, color and graphics as the basic tools of pagination. Students will design a newspaper and magazine. Prerequisite: JOUR 407 or permission. Dual listed as JOUR 520. Course Objectives The learning objectives of this course are for students to: • Understand the steps of the graphic design process • Learn about traditional and digital design and production techniques • Create graphic design for print using industry-standard graphic design applications • Develop advanced print production skills such as design, image editing and pagination Required Textbook DiMarco, J. (2010). Digital design for print and Web: An introduction to theory, principles, and techniques. Hoboken, NJ: John Wiley & Sons. Recommended Reading Luttropp, J. C., & Greenwald, M. L. (2009). Designing for print production: Essential concepts. Clifton Park, NY: Delmar/Cengage Learning. McCue, C. (2009). Real world print production with Adobe Creative Suite applications. Berkeley, CA: Peachpit Press. Bann, D. (2007). The all new print production handbook. New York, NY: Watson-Guptill. Methods of Instruction Methods of instruction include but are not limited to lecture and demonstration, individual and group assignments, in-class exercises, as well as the use of Web-based instructional technologies.Page 2 of 3 Methods of Evaluation Two Exams (Midterm and Final, 15% each) 30% Digital Illustration for a Feature Article 10% Newspaper Insert 10% Digital Collage for a Magazine Article 10% Magazine Advertisement 10% Annual Report 10% In-Class Exercises (due by the end of each class) 20% 100% Expectations & Policies Grading Policy: A: 93-100%; A-: 90-92.9%; B+: 87-89.9%; B: 83-86.9%; B-: 80-82.9%; C+: 77-79.9%; C: 73-76.9%; C-: 70-72.9%; D+: 67-69.9%; D: 63-66.9%; D-: 60-62.9 Deadlines: To be successful in this class, you may want to complete all the projects on time. In-class assignments are due at the end of each class period. For each day a project is late 3% of the grade will be deducted. Academic Integrity: All students are subject to the code of student conduct, including but not limited to, issues of Academic Honesty and Integrity. Backup Storage: Students are responsible for keeping backups of all projects. Attendance Policy: Students are expected to attend all classes and arrive on time with required materials. Good note taking is mandatory. Absences will result in a lower grade. Students will be allowed a maximum of three absences. Every absence above three will result in 5% being deducted from the student’s final grade. Excused absences may be taken into consideration if they are accompanied by a note from a doctor. It is also very important to arrive on time for class. Entering the classroom late is disruptive for the other students and instructor, and the student will be behind in the coursework for the day. Any student arriving more than 10 minutes late for class will be marked as absent. Disability Accommodations: If you have a disability, you may be entitled to receive individualized accommodations intended to assure you an equal opportunity to participate in and benefit from the course. To request disability accommodations, please make an appointment to see the instructor. For more information and assistance, please call the Program for Academic Success (PAS), 701 Lawrence Hall, (412) 392-3870. The PAS Office will provide specific information on the Point Park College ADA Policy and application procedures to the student. PAS will also contact individual instructors to verify a student’s eligibility and to make arrangements for individualized accommodations. Cultural Diversity: Point Park University recognizes its responsibility to create and maintain an environment that affirms the diversity of people and ideas. Point Park University embraces, supports and actively pursues a policy of inclusiveness that recognizes, values and reflects the diversity of the community we serve and the world in which we live.Page 3 of 3 Library The Library is located in the University Centre at 414 Wood Street. Many resources are available 24/7 through the Library’s Web page and if you’re off campus, you can access the databases and e-books by using your Point Park University e-mail password and log in. Librarians are available to help you find the resources you need for your research. Contact the Library at 412 392-3171, in person, by e-mail at [email protected], through IM or by texting to 66746 and starting your question with pointlib. Course Schedule Date Course Content Jan 19 Introduction to the Course Computer Applications for Print Production Jan 26 Digital Design for Print Production: Theory and Principles Reading: DiMarco, ch. 1 Feb 2 What is Graphic Communication? Digital Design: Definition and Devices Reading: DiMarco, ch. 1, 2 Feb 9 Design Elements: Line, Shape, Texture, Value, Color, Type Reading: DiMarco, ch. 3. Digital Illustration for a Feature Article due Feb 16 Conceptualization and Planning of Print Production Reading: DiMarco, ch. 3, 4 Feb 23 Evaluating and Critiquing Your Work Reading: DiMarco, ch. 3, 4. Newspaper Insert due Mar 2 Raster Graphics Reading: DiMarco, ch. 5 Mar 9 Spring Recess, no class Mar 16 Vector Graphics Reading: DiMarco, ch. 6. Digital Collage for a Magazine Article due Mar 23 Digital Page Layout for Print Reading: DiMarco, ch. 7 Mar 30 Midterm Examination Apr 6 Publication Design Reading: DiMarco, ch. 7 Apr 13 Repurposing Print Design for the Web Reading: DiMarco, ch. 8. Magazine Advertisement due Apr 20 Printing Technologies and Finishing Techniques Reading: Instructor Handouts Apr 27 Progress Review. Annual Report due May 4 Final Examination Note: This course schedule is subject to