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BOWLING GREEN STATE UNIVERSITYCenter for Regional DevelopmentRESEARCH MEMORANDUMTo:FROM:SUBJECT:DATE:Northwest Ohio Arts ExchangeMichael C. Carroll, Ph.D., DirectorArts and Regional Prosperity: Economic Impact ofthe Creative IndustriesIn Northwest OhioSeptember 29,2007Ftesearch StatennentThe purpose of this memorandum is to identify and measure the annual economic impactcreated by the "creative industries" in Northwest Ohio. The baseline data used in thisreport is from Federal and State sources such as the Bureau of Labor Statistics, EconomicDevelopment Administration, Internal Revenue Service, and the Ohio Department ofDevelopment. All of the economic forecasts ware based on reported data. No forecastswere begun with an assumed or estimated parameter. The agency information was takenas datum and no attempt was made to verify or audit financial systems and procedures ofthe data reporting agencies. Every attempt was made to accurately measure and spatiallyplace the relevant, "real" economic impacts. It should be noted that this memorandumcontains only openly reported activities and no attempLwas made to estimate "off thebooks" activity.~~Michael C. Carroll, Ph.D109 South HallBowling Green, Ohio 43403-0181Phone 419-372-8710Toll Free 866-562-7277Fax 419-372-8494www.bgsu.edu/crd2 EXECUTIVE SUMMARY The purpose of this study is to demonstrate the economic impact the “creative industries” has on the twenty-seven county Northwest Ohio region’s economy. The basis of the study was to examine the economic impact of the creative industries in terms of direct, indirect and induced activity within the region. The study was commissioned by Northwest Ohio Arts Exchange (NWoAX). The NWoAX group is a collaboration of artists, arts educators, arts administrators, arts advocates and supporters. There are nineteen primary industries that were chosen and based on the definition of creative industries provided by the Americans for the Arts. Selected Highlights ! The creative industries create an annual economic impact of $2.4 billion annually in Northwest Ohio. ! Creative industries support 33,426 jobs annually in Northwest Ohio. ! Creative industries generate $96,960,484 in state and local tax revenue annually. ! Creative industries generate $150,976,684 in federal tax revenues annually. ! Creative industries create $781,332,212 in labor income. ! Creative industries wages are higher than the state average. ! Creative industries display the same infrastructure as other knowledge-based industries. The study examined the economic impact in terms of direct, indirect and induced output by the creative industries. The direct output for the industries represents the actual value of the goods or services produced or performed. The indirect output represents the business to business purchasing and the induced encompasses the employee spending by the employees of those industries.3STUDY AREA: The study area coincides with the 27 county region of the Center for Regional Development. CRD is a State of Ohio Rural University Center and serves the Northwest Ohio region. The counties included are: Allen, Auglaize, Crawford, Defiance, Delaware, Erie, Fulton, Hancock, Hardin, Henry, Huron, Logan, Lucas, Marion, Mercer, Morrow, Ottawa, Paulding, Putnam, Sandusky, Seneca, Shelby, Union, Van Wert, Williams, Wood, and Wyandot. INDUSTRIES SELECTED: Much been written as to which industries should be labeled “Creative.” To simplify the analysis and give the study as sense of continuity, the industries selected are those identified by the Americans for The Arts. The industries generally fall into six main classifications: ! Museums and Collections ! Performing Arts ! Visual Arts/Photography ! Film, Radio, and Television ! Design and Publishing ! Schools and Services Given limitations in the available data, Architectural services and retail were not included in this study. There was no appropriate way of separating the subcategories and hence were eliminated from the study.4Table 1 Americans for the Arts Definition of the Creative Industries: The Standard Industrial Classification (SIC) Codes of the Nation’s Arts-Related Businesses Museums and Collections Museums Zoos and Botanical Historical Society Planetarium Performing Arts Music Groups Orchestras Composing and Arranging Recording/Playback Equipment Recorded Music Sales Studios Concert Management Instruments (manufacturing/distribution) Professional Companies Amateur Companies Dance Companies Opera Companies Costume/Scenery Rental Theatrical Productions Casting and Booking Agents Ticket Agencies Performing Arts Centers Dance Halls and Studios Theatrical Equipment Entertainers Actors Visual Arts/Photography Stone, Clay, and Glass Jewelry Stained Glass Textiles Home Furnishing Crafts Artist Studios Art Galleries Studios Commercial Photography5Photo Finishing Labs Photography Equipment Retail Stores Services and Supplies Film, Radio, and Television Production Distribution Services Equipment Theaters Video Tape Rentals Television Stations Radio Stations Producers Disk Jockeys Design and Publishing Architects Architecture Supplies Commercial and Industrial Interior House Art Periodicals Arts Publishing Books Book Clubs Advertising Agencies Display Products Schools and Services Arts Councils Art Schools Arts and Crafts Instruction Dance Schools and Instruction Music and Drama Schools Agents and Brokers Patents and licensing The estimates were made using the IMPLAN model and the specific IMPLAN industrial classifications are given below. IMPLAN Sectors ! Radio and television broadcasting ! Advertising and related services ! Specialized design services6! Ornamental and architectural metal work manufacturing ! Motion picture and video industries ! Museums ! Photographic services ! Video tape and disc rental ! Sign manufacturing ! Promoters of performing arts ! Independent artists- writers- and performers ! Performing arts companies ! Sound recording industries ! Book publishers and newspapers ! Custom architectural woodwork and millwork ! Musical instrument manufacturing ! Cable networks and program distribution ! Audio and video media reproduction METHODOLOGY This section outlines the general methodology used to calculate the economic impact. A brief discussion of the models employed is followed by a description of the pertinent data used in the economic calculations. The primary data which includes


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