23 JanuaryNews Story: Record Labels Contemplate Unrestricted Digital MusicBusiness CasesOur questionsThis week23 January Business CasesNews Story: Record Labels Contemplate Unrestricted Digital MusicOne of the majors considering releasing music without DRMWhy?Digital sales in ’06 80% ahead of ’05 but growth rate is slower Had hoped that iTunes model would succeedEuropean governments interested in requiring interoperabilityChanges happening:EMI to offer streaming on Baidu.com (leading Chinese search engine)Estimate that 90% of music in China is piratedEMI and Sony experimented with unfettered music on Yahoo!Business CasesSimple model:Read about the company and discussTypically pointed questionsWe’re going to have more specific onesOur questionsWhat was the unique business idea this company had?What made it an opportunity instead of just an idea?What was the market characteristic?Did the company show “outside the box” thinking? Did the company retian a customer focus? Did they continue to innovate? How did they use technology in their business?How did they use technology in their marketing?Did they have any key partnerships?This weekLook at Facebook in classLook at Google for ThursdaySelect partners and topics on