JournalWorking with Your Design CoachWorking with Your TeamDAYProduct Development Environment: Strategic AlignmentProject Organization and LaunchProduct Development Environment: Project ManagementIndividual Assignment Due: Customer and user needs interviewIndividual Assignment: Assessment of competitive products using concept selection matricesProject Deliverables Due: Presentation, mission statement, customer and user needs analysisStudyNet Case: Bank of America (A)LAB: Concept Generation ReviewProject Deliverable Due: Concept sketches,Project Deliverables Due: Final concept selection and concept testing planStudyNet Case: Team New Zealand (A) (9-697-041)LAB: Final Specifications and Prototype PlanningProject Deliverables Due: Final product specifications and drawingsCh. 15: Product Development EconomicsPeer Review: Concept Prototype and Design Review TradeshowProject Deliverables Due: Updated customer needs, concept generation sketches, concept selection matrices, product specs and drawings, concept prototoypesDfX: Design for EnvironmentDfX: Design for Flexibility using Product ArchitectureGuest speaker: Robert Krebs, Thelen Reid & Priest LLPClass Summary: Other Things You Can Do With This ProcessClass 3: LABOR DAY HOLIDAYList of Twenty “Bugs”OverviewIndividual Project ProposalSubmitting PreferencesClass 10: Concept Development – Customer and User Needs Assessment ContinuedClass 11: LAB—Mission Statement Review and Customer/User Needs Assessment PlanningClass 14: Concept Development – Concept GenerationClass 21: Testing and Refinement – A Case StudyMonday, November 6thClass 22: LAB – Final Specifications and Prototype PlanningClass 24: PEER REVIEW – Concept Prototype and Design Review TradeshowClass 30: Class Summary – Capturing Lessons LearnedBA 290N-1, ME 290P-1, INFOSYS 290P-4 and CCA INDU0432Managing the New Product Development Process: Design Theory and MethodsProfessors Sara Beckman, Alice M. Agogino and Leslie SpeerFall 2006GENERAL INFORMATION Faculty:Sara Beckman, Haas School of Business, F575 Haas School, (510) 642-1058, [email protected] M. Agogino, Department of Mechanical Engineering, 5136 Etcheverry Hall, (510) 642-6450, [email protected] Speer, Industrial Design Program, California College of the Arts, (510) 658-3177, [email protected] Assistants:Jonathan (Jono) Hey, Mechanical Engineering and the Berkeley Institute of Design; [email protected] Lynn Cobb, Mechanical Engineering and the Berkeley Institute of Design; [email protected] Meetings and Office Hours:MW, 9:30 - 11:00 a.m., Cheit 220Office Hours (Beckman): W 12:30 – 2:00 p.m. or by appointment, F575 Haas School of BusinessOffice Hours (Agogino): M 12:30-2:00 p.m. after class, or by appointment Office hours (Speer): MW after class, by appointment Phone Course Objectives:This course is part of the Management of Technology program at the University of California, Berkeley. It is considered an operationally focused course, as it aims to develop the interdisciplinary skills required forsuccessful product development in today’s competitive marketplace. Engineering, SIMS and Business students from Berkeley and students from the California College of the Arts join forces on small product development teams to step through the new product development process in detail, learning about the available tools and techniques to execute each process step along the way. Each student brings his or her own disciplinary perspective to the team effort, and must learn to synthesize that perspective with those of the other students in the group to develop a sound, marketable product. Students can expect to depart the semester understanding new product development processes as well as useful tools, techniques and organizational structures that support new product development practice. Although the course focuses on the application of these principles to new product development, they are more broadly applicable to innovation in general – of products, services, organizations, business strategies and governmental policies.Expectations:This is a three-unit graduate course. Accordingly, we have designed the course to demand approximately 12 hours per week of your time. We expect that each student will prepare for and attend all of the class sessions and will participate fully on a project team. This is particularly critical, as a number of the class sessions are “labs” during which we expect you to work with your team on your development project. We have tried to smooth the workload for the course so that it will remain relatively constant throughout the semester, and all requirements are clearly spelled out in this syllabus so that you can readily plan ahead.Academic Integrity:We encourage full group and class collaboration on all aspects of this course. It is almost impossible to share too much information in product development. We do expect that all team members will contribute substantially to the project efforts, although some students will choose to devote themselves to the projects beyond what is required for the course. Students will be asked to critique and contribute to the development projects of others in the class in a cooperative, supportive environment, and will be asked to submit critiques of their own group and group members during the course of the semester.Reading Materials:1The primary reading material for the class is the textbook Product Design and Development (Third Edition) written by Karl Ulrich and Steve Eppinger. This book is a very basic text that provides a step by step view of how new product development processes are to be conducted. It is essential for the course, as it provides explicit instructions for each step of the process that your team will complete. Supplemental required course reading materials are available from a combination of Study.Net and the course website (bSpace).Grading:Your course grade will be determined as follows:20% on the quality of your preparation for and participation in class discussions20% on the quality of your individual assignment solutions including your final design journal and individual lessons learned40% on the quality of your team’s work on project-related assignments and deliverables20% on the quality of your team's final project presentation and deliverablesDuring the semester, we will periodically ask for individual assessments of the contributions made by