This preview shows page 1 out of 3 pages.

Save
View full document
View full document
Premium Document
Do you want full access? Go Premium and unlock all 3 pages.
Access to all documents
Download any document
Ad free experience
Premium Document
Do you want full access? Go Premium and unlock all 3 pages.
Access to all documents
Download any document
Ad free experience

Unformatted text preview:

Local DiskStrategic ManagementStrategic Management John D. Macomber www.buildingvision.net Class # 3 - Discussion Notes Case: Young Canada Dock Builders 8 Steps in Planning Competitive Advantage, Chapter 2 Firm Value Chain Competitive Advantage, Chapter 7 Market Segmentation Industry Value System (Industry Level) Also known as Supply Chain ● Sales and distribution channels matter ● Your choice of where to compete matters ● The configuration of the system influences your market segmentation opportunitiesFirm Value Chain (within the firm) (Chapter 2) 1. You can identify key elements in the firm value chain for your situation 2. You can select which elements you should focus on as you concentrate your efforts 3. In using this tool, the resource allocation among cells is the key. 4. In particular, resource allocation is likely to CHANGE over time based on the market strategy that you will pursue. Use this tool to illustrate CHANGES in what you do internally. Competitive Advantage Chapter 7: Key Lessons to Retain: ● There are many ways to define an industry. ● There are many ways to arrange a matrix.● After trial and error, reduce the matrix down so that it is useful in helping you to think and explain. ● Segments have varying attractiveness. ● Attractiveness is based on a combination of: ❍ Size ❍ Growth Rate ❍ Competition ❍ Your Situation ● Consider buyer and seller channels in setting up the Segmentation Matrix ● You can indicate competitor positions, growth rates, or changes in firm positioning on the matrix.


View Full Document

MIT 1 46 - Industry Value System

Download Industry Value System
Our administrator received your request to download this document. We will send you the file to your email shortly.
Loading Unlocking...
Login

Join to view Industry Value System and access 3M+ class-specific study document.

or
We will never post anything without your permission.
Don't have an account?
Sign Up

Join to view Industry Value System 2 2 and access 3M+ class-specific study document.

or

By creating an account you agree to our Privacy Policy and Terms Of Use

Already a member?