TELE 3010 1nd Edition Lecture 1 Outline of Current Lecture I Oral Communication II Written Communication III The Beginning of Mass Media a The Gutenberg Press IV How Media Can Transform a Society a Examples from the Protestant Reformation V How Mass Media Has Transformed VI Conclusions a Epistemology Ontology Current Lecture Communication Technologies Historical Considerations Media mediums of communication media is plural The media are Mass Media the way technologies facilitate or serve as a medium of communication Oral Communication No technology Depends on mind memory This is because our brain is not infinite the capacities of our brain are limited With oral communication knowledge is limited and fleeting If it s not written down then it can disappear easily or be forgotten There are constraints of time and space It takes time for messages to travel orally Oral Communication creates thinking that is situational rather than abstract Knowledge is social Who controls it this form of communication The elders do because they ve lived the longest and are the ones who pass down stories wisdom etc Written Communication Manuscript Culture Depends on the technologies to capture it EX papyrus parchment and then paper Knowledge can be fixed but still be variable Written communication alters time space constraints EX Books can move from society to society Thinking can be longer more complex and abstract It encourages private thought Power and control by whom The church The scribe written class was with the church because they were the ones with the technologies at the time back in the These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute dark ages Beginning of Mass Media Gutenberg Press Print Media Typography Mid 15th Century Gutenberg 1 Production MASS production where Gutenberg comes in and the printing press 2 Distribution Transportation refers to getting the papers out there 3 Exhibition it is a commodity refers to the exchange value that papers now have because of the printing How Media Can Transform Societies Martin Luther The Protestant Reformation for example When the Bible was translated into German vernacular embodies the essential message of Protestantism The churches no longer needed monks to tell stories because they could now read it for themselves It becomes more widespread because of small cheap pamphlets that are easier to conceal Encourages and increases literacy while the mediating role of clergy decreases Power and control by whom at this point Those who are producing this knowledge This easier printing and distribution dispersed control away from the monarchy Scientific Humanism The Enlightenment It was very secular and not religious It challenges the churches view of the world Created centers of learning universities Ability to rediscover classic texts Ancient Greece Knowledge can be cataloged So what does printing provide Printing allows for abstractions It provides a standardized medium of exchange Ex constitutions court records bill of sales contracts currency etc These are guidelines that establish how societies function Printing allows for state bureaucracies Administration legal and fiscal odder and stability over territorial space How Mass Media Has Transformed 1 Telegraph separates transportation from communication 2 Newspapers steam powered press the penny press This is important because it was cheap so it was available for more and more people to purchase Not just rich men 3 Phonograph sound recording 4 Film gave movement to images and then eventually with sound 5 Radio broadcasting sound 6 Television broadcasting moving images 7 Satellites and cable new forms of dissemination 8 Computers offer networking convergence and interactivity with others now Conclusions we can draw from communication Conclusions We Can Draw from Communication 1 Media Have Biases Ways of Knowing Epistemology Epistemology is how we know what we know and how we decide if something is true This is how we make sense of the world around us It is under challenged in a digital realm Examples of Epistemology in Digital Media Open Source like Wikipedia Hypertext which encourages that knowledge is a collaborative environment and Blogging and Youtube We no longer have to be a certified journalist to have a million people read something we write Ways of Being Ontology Ontology structures our behavior and includes thinking relating and acting Examples of Ontology in Digital Media Multi tasking thinking Work being in time and space and Dating or on line communities relating 2 Media alter conceptions of space and time 3 Media are related to power and control 4 Media can transform societies
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