Slide 1Chapter Learning ObjectivesBirthrates (per 1000 women)Patterns of Consumption (annual per capita)Consequences of ConsumptionOrigins, Elements, and Consequences of CultureHofstede’s Indexes, Language, and Linguistic DistanceElements of CultureElements of Culture (cont’d)Metaphorical Journeys through 23 NationsCultural Change and It’s ImpactCultural Dynamics in Assessing Global Markets4 - 2Chapter Learning Objectives•The importance of culture to an international marketer•The origins and elements of culture•The impact of cultural borrowing•The strategy of planned change and its consequences4 - 5Birthrates (per 1000 women)•Insert Exhibit 4.14 - 6Patterns of Consumption (annual per capita)•Insert Exhibit 4.24 - 7Consequences of Consumption•Insert Exhibit 4.34 - 9Origins, Elements, and Consequences of Culture•Insert Exhibit 4.44 - 13Hofstede’s Indexes, Language, and Linguistic Distance•Insert Exhibit 4.54 - 14Elements of Culture•Cultural values-Individualism/Collectivism Index-Power Distance Index-Uncertainty Avoidance Index-Cultural Values and Consumer Behavior•Rituals-Marriage-Funerals4 - 15Elements of Culture (cont’d)•Symbols-Language•Linguistic distance-Aesthetics as Symbols•Insensitivity to aesthetic values can offend, create a negative impression, and, in general, render marketing efforts ineffective or even damaging.•Beliefs-To make light of superstitions in other cultures when doing business there can be an expensive mistake.•Thought processes-Difference in perception•Focus vs. Big-Picture4 - 16Metaphorical Journeys through 23 Nations•Insert Exhibit 4.64 - 20Cultural Change and It’s ImpactMTV Meets Mom in