Space Management OverviewTraining ObjectivesSo, exactly what “Space” are we talking about?Space is the medium that we use to:Slide 5The Best Buy ExperienceA multitude of inputsSo, who develops and communicates the merchandise plan for this valuable space?Space ManagementSpace Management GoalsKey ResponsibilitiesSlide 12Slide 13Merchandise Layout“Educated” LayoutWhat is a Planogram?How to read a PlanogramSpace PlanningSlide 19PositioningAdjacencyQ & ASpace Management OverviewExceeding customer expectations through merchandising excellenceTraining Objectives•Understand why Space Management is important•Identify the key responsibilities of Space Management•Describe the primary tools used by Space Management•Explain the goals of Space ManagementAt the end of this session you should be able to:So, exactly what “Space” are we talking about?Space is the medium that we use to:•Display and promote our productsRacks and ShelvesGondolas and EndcapsSpace is the medium that we use to:•Communicate the Best Buy brandInteractive DisplaysCreative SignageThe Best Buy ExperienceA multitude of inputsMany departments have input on how the store should look & shopStrategic Marketing•Brand managementBuying•Buys productInventory•Manages inventory stock levelsStore Planning•Implementation of prototype standardsCommunication•Internal communication, public and community relationsVisual Merchandising•Develops fixtures, graphics, interactivesRetail Operation•Efficient processes and programs for the companySpace Planning•Space allocation and evaluationSo, who develops and communicates the merchandise plan for this valuable space?Space ManagementMissionTo provide product placement that compels our customers to purchase complete solutions.Space Management Goals•Enhance the Best Buy brand by improving our customer’s shopping experience.•Provide Retail with easy-to-execute Maps and Planograms•Analyze category and item effectiveness to determine the optimal use of space•Provide customized maps and planograms to support market specific assortmentsKey Responsibilities• Where do the categories go?• Where do the products go?Key Responsibilities• What is the best use of the space? Hmm… Not a lot of free space here!Space ManagementOrganizational StructureDirector of Space Management - Heather Elliott-KirschDirector of Space Management - Heather Elliott-KirschMerchandise Layout TeamMerchandise Layout TeamPlanogram TeamPlanogram TeamSpace Planning TeamSpace Planning TeamSR. VP John ThompsonSR. VP John ThompsonMerchandise LayoutEach small block is an individual “section”Store maps are created using AutoCAD“Educated” Layout•Financial Objectives–Revenues, Turns, Margins, etc.•Operational Objectives–Aisle Width, # of Registers, LP Desks, Stock Capacity, etc.•Aesthetic Objectives–Best Buy Branding, Clear Sight Lines, Fun Interactives, etc.Each and every store needs to be designed with the following criteria in mind:What is a Planogram?Planograms are created using InterceptHow to read a PlanogramDisplaysBoxstockProduct ListingFixture PlacementSignageSpace Planning•Square Foot Analysis (Store, Dept, Class, Subclass)•Store Capacity and Cubic Space •Store Overstock and Closeout Analysis•Adjacency Recommendations•Marginal Return on Space Analysis•Ad Hoc Retail Space Related InvestigationsMission: Providing Best Buy with Space Allocation and Evaluation Recommendations which Enable the most Effective use of Retail Space.Space PlanningAll the “Right” stuffSpace AllocationPositioningAdjacency & AttachmentThe Right PlaceThe Right NeighborsThe Right SpacePositioningThe Right PlaceAdjacencyThe Right NeighborsQ &