Department of Business1 Department of Business Jackson Community College Course: BUA - 230 – 01 Principles of Marketing / Winter 2010 MON 06:00PM – 08:54PM, JW 159 Instructor: Mr. Don Hense Phone: Work: 517-789-8757 E-mail: [email protected] TEXT: Boone & Kurtz, Contemporary Marketing, Fourteenth Edition, 2010, Thomson OVERVIEW: This course provides an opportunity for students to analyze the marketplace to identify consumer needs and develop strategies to satisfy and exceed customer expectations. Emphasis is placed on market research, marketing environments, strategic planning, buyer behavior, and various marketing functions. TEACHING METHODS: Lectures will be used to introduce, explain and summarize subject matter. Lectures will also emphasize current business law procedures and problems. Class participation will consist of discussions, case analysis and problem solving. INSTRUCTOR EXPECTATIONS: All assignments and preparations are due on the date given by the instructor. Daily attendance and preparation is expected. Student discussion and questioning is encouraged. Discussion, debate or comment must be directed toward the course topics being considered and not persons, civilly and professionally. EXAMS: There will be a total of five exams worth 50 points each for a total of 250 points. Exams may consist of true/false, multiple choice, short essay, fill in the blank, matching and case analysis. Exams cover separate segments of the course and will not be cumulative. But, the student must know, retain and use correctly the terminology and concepts used during the semester. Exams may include material from the text, lectures, cases and class discussions.2 ARTICLE REVIEWS: There will be a total of five article reviews worth 20 points each for a total of 100 points. Article reviews are to be on a newspaper, magazine, journal or internet article related to marketing. The review should be a summary of the article with an explanation of the key points. The review must be word processed and should be ½ page in length. Be prepared to present and discuss your article in class. Reviews will be marked down 5 points for each class past due. QUIZ / PARTICIPATION CREDIT: There will be ten quizzes covering that day’s topic. Each quiz is worth 10 points for a total of 100 points. There is NO make up for missed quizzes. GRADING: EXAMS 250 Points 56% QUIZZES 100 Points 22% REVIEWS 100 Points 22% TOTAL 450 Points • All exams and article reviews are counted. • A passing grade will not be given if more than one exam is missed and not made up. Your final grade in such case will be 0.0. • Assignments are to be turned in on the due date to receive full credit. • There is no extra credit available. MAKE UP EXAMS: 1. Contact me prior to the exam date if you are not able to take your exam during the scheduled time. Good cause must be given for requesting a make up exam. 2. The make up exam should be scheduled within one week of the original date. 3. The make up exam will not be the same as the original. GRADING SCALE: 405-450 90% 4.0 382-404 85% 3.5 360-381 80% 3.0 337-359 75% 2.5 315-336 70% 2.0 292-314 65% 1.5 270-291 60% 1.0 247-269 55% 0.5 Below 247 0.03 STUDENT SUCCESS SERVICES: Tutors and additional free services for academic success can be accessed by calling (517) 796-8415 or by stopping by the Center for Student Success, Room 123, Walker Hall. Faculty and tutors in CSS will help you with writing, study skills, test anxiety, math and reading. Students requiring special assistance (including those covered by the Americans with Disabilities Act) should contact the Center for Student Success. This is the first step in acquiring the appropriate accommodations to facilitate your learning. ELECTRONICS While I recognize that communication with family and friends is important, the use of cell phones and beepers in class is very distracting to other students and me. Please keep all electronic devices on either vibrate or voice mail mode during class. If you are experiencing a family emergency and must keep your cell phone on, please obtain my permission prior to class. I appreciate your cooperation in providing an environment conducive to learning for all students. It is also unprofessional to be text messaging during class. Please wait for a class break or after class to text. ASSOCIATE DEGREE OUTCOMES (ADOs): Essential goals for the course include achievement of several measurable outcomes defined by the college as vital to the educated individual at the Associate Degree level. Such goals are embodied in this course and will be assessed. These Associate Degree Outcomes (ADOs) are: 1) Communicate clearly, concisely, and intelligibly using writing skills. ADO1A 2) Communicate clearly, concisely, and intelligibly using oral skills. ADO1B 3) The ability to comprehend and use information including written and oral forms. ADO2 4) The ability to think critically and solve problems. ADO4 5) The ability to work productively with others. ADO5 6) Use computers and other technologies appropriate to the program. ADO7 7) Gain an international perspective on the interdependency of all peoples and nations. ADO134 Schedule of Reading Assignments, Exams and Article Reviews DATE TOPIC READING ASSIGNMENTS JAN 10 Introduction Marketing Chapter 1 JAN 17 Strategic Planning Environment, Ethics, Social Resp. Chapter 2 Chapter 3 JAN 24 Article Review 1 DUE E-Business Chapter 4 JAN 31 EXAM 1 – Chapters 1, 2, 3, 4 Consumer Behavior Chapter 5 FEB 07 B2B Marketing Global Marketing Chapter 6 Chapter 7 FEB 14 Article Review 2 DUE Marketing Research & Sales Fore. Chapter 8 FEB 21 EXAM 2 – Chapters 5, 6, 7, 8 Market Segment, Target, Position Chapter 9 MAR 07 Article Review 3 DUE Relationship Marketing, CRM Product & Service Strategies Chapter 10 Chapter 11 MAR 14 Brand & Product Categories Chapter 12 MAR 21 EXAM 3 – Chapters 9, 10, 11, 12 Mark. Channel & Supply Chain Mgt Chapter 13 MAR 28 Article Review 4 DUE Retailers, Wholesalers, Direct Mark. Chapter 14 APR 04 Marketing Communications Advertising & Public Relations Chapter 15 Chapter 16 APR 11 EXAM 4 – Chapters 13, 14, 15, 16 Personal Selling & Sales Promotion Chapter 17 APR 18 Article Review 5 DUE Pricing Concepts Pricing Strategies Chapter 18 Chapter 19 APR 25 Final Review