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TECHNOLOGY TRANSFER IN INTERNATIONAL BUSINESS



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Volume 6 Spring Issue 1993 BOOK NOTE TECHNOLOGY TRANSFER IN INTERNATIONAL BUSINESS Ed by Tamir Agmon and Mary Ann Von Glinow 2 New York New York Oxford University Press 1991 Pp 304 34 95 hard In recent years the emergence of the newly industrialized countries NICs of Southeast Asia as well as the expanding economic reach of Japan have altered significantly the terrain of international business Because of the increased competition from both the NICs and Japan U S companies have been forced to re evaluate their marketing strategies and to devise new business alliances in order to compete internationally For the most part these new strategies and alliances have involved the transfer of technology into foreign markets in which the U S companies are competing Technology transfer thus has become an important part of international business transactions Indeed Technology Transfer and International Business suggests that international business in this era is about technology transfer This theme is advanced by the different contributors to the book each of whom focuses on a particular industry or aspect of international technology transfer The book is divided into three parts Part One explains the reasons for the recent increase in technology transfer in international business In particular foreign competition together with increasing trade restrictions have forced U S firms to manufacture their products in the foreign markets in which they seek to compete pp 8 14 Because these markets have increasingly included lesser developed countries LDCs whose technological infrastructure is under developed technology transfer has become more necessary to bridge the gap p 91 Moreover because these LDCs also allow other firms namely those from Japan and the NICs to compete in their markets the U S firms as well as their I Professorof Finance and Business Economics School of Business Universityof Southern California 2 Professorof OrganizationManagement School of Business Universityof



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