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Department of Business Jackson Community College Course: BUA 230 - Principles of Marketing Instructor: Stu Stover Phone: 517-589-9092 E-mail: [email protected] or [email protected] Office Hours: before class or other hours by appointment. Text: Boone and Kurtz, Contemporary Marketing, 13th Edition, 2008, Thomson/South-Western. Goals for the course: The following goals have been set for your learning experiences in this marketing class. This class will: - acquaint you with the marketing concept and relationship building – a modern business philosophy. - assist you in comparing production oriented firms to marketing oriented firms. - present opportunities to study global aspects of marketing. - explore the applications of marketing in e-commerce. - acquaint you with the use of research in the modern business operation and its relationship to marketing plans and strategies. - acquaint you with the marketing mix – product/service strategy, distribution strategy, promotional strategy, and pricing strategy – and how these interact to build a marketing strategy. - stimulate you to think about how you as a consumer are affected by marketing and how you might someday fit into the marketing field. - acquaint you with the language of marketing.Instructor Expectations: All assignments and preparations are due on the date given by the instructor. Daily attendance and preparation is expected. Student discussion and participation is required. Assignments 1. There will be an essay midterm of three questions (due Wed, end of third week). I will give you the questions and the requirements week 1. 2. There will be a major case study due week 5. We will discuss the requirements in class. 3. A group project on developing a product and developing a marketing plan. 4. Articles/current events. Grading Scale: Midterm 25% Case study 25% Group project 40% Participation and articles 10% Article Reviews: There are six article reviews required. These reviews are to be on magazine or journal articles or articles found on the internet related to marketing. The review should be a summary of the article with an explanation of the key points made in the article (less than one page). Articles must be current (within the last 2 months) and may be taken from any major magazine or journal such as: Fortune U.S. News and World Report Wall Street Journal Time Business Week Newsweek Forbes Consumer Reports Advertising Age Chain Store Age There are also a number of excellent web sites that may be used such as www.fool.com, www.adage.com, usatoday.com, or www.msnbc.com. These sites also provide very current information.Reading Schedule: This is a very fast course. We will be meeting twice a week for only six weeks. There will be a lot of reading. It is likely that we will need to modify this schedule as we go through the course. Session 1 Chapter 1 and 2 Session 2 Ch 3 Session 3 Ch 4 Session 4 Ch 5 Session 5 Ch 6 and 7 Session 6 Ch 8-10 Session 7 Ch 11 and 12 Session 8 Ch 13 and 14 Session 9 Ch 15 Session 10 Ch 16 and 17 Session 11 Ch 18 and 19 Session 12 Presentations Student Success Services: Tutors and additional free services for academic success can be accessed by calling (517) 796-8415 or by stopping by the Center for Student Success, Bert Walker Hall Room 123. Faculty and tutors in CSS will help you with writing, study skills, test anxiety, math, and reading. Students requiring special assistance (including those affected by the Americans with Disabilities Act) should contact the Center for Student Success. This is the first step in acquiring the appropriate accommodations to facilitate your learning. Associate Degree Outcome (ADO): You will be assessed in this class for ADO 7 – Critical Thinking. Additional notes: Although you will not be graded on attendance, you are required to turn in assignments on time. By missing classes you may miss assignments and thereby miss points. It is your responsibility to complete work in a timely


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JC BUA 230 - Syllabus

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