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CSUSM MIS 304 - Online Television: A New Era in Anytime, Anywhere Programming

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Online Television: A New Era in Anytime, Anywhere Programming HTM 304, Dr. Fang Fang CRN 21224 - Section 03 Patrick Bautista Miyuki Akasaka Joe Belton 05/17/07Introduction Online Television is a new era in anytime, anywhere programming. A brief overview of what topics will be discussed in this paper are the history, technology, four major networks, statistics, and the business aspects of online television. You might be asking to yourself, “What exactly is online television?” Online television is television shows available for viewing anytime on a network’s website via the internet. The ideal viewers for online television would be for the viewer that is unable to watch a particular show at its regularly scheduled date and time or the viewer that has missed one or two episodes and would like to get caught up to speed. Another, scenario is where viewers want to watch a show but do not have access to a television at the time. However, the viewer does have access to the internet, for instance, like at work, school, or any given place with their laptop. One of the major advantages of online television is that it is on demand. Online television viewers do not have to be in front of their television at a certain day and time to watch their favorite show. The viewers can access the episodes anytime, anywhere at their convenience. Another, major advantage of online television is that it is absolutely free. All a viewer needs is a computer and a high speed internet connection. There is no charge to view any episodes. In addition, the viewers never miss out on anything. If the viewer missed an episode, they do not have to be lost and wonder or piece together what happened. The viewer can simply choose and watch whichever episode they missed at anytime. Now, one of the disadvantages of online television is that each show’s episodes have embedded commercials in them. Embedded commercials are commercial advertisements that appear at certain intervals throughout the episode just like regular television. However, the fact that these commercials are embedded means that the viewers cannot skip or fast forwardthese commercials. So, viewers must watch the commercials in there entirety to be able to view the next segment of the episode. The other disadvantage with online television is that to view the streaming video episodes the viewer’s computer and internet connection must meet the minimum system requirements. The minimum system requirements provide the viewer with optimal viewing performance. Otherwise, if minimum system requirements are not met, it would be virtually impossible or at the very least frustrating to watch online television. Still, online television is fairly new to the world. The ABC network was the first to run a two month trial period with the streaming episodes. Only the most popular shows and just a few episodes were available. This trial period ran from May to June of 2006. The other major networks followed suit with their own trial runs. Simultaneously, the major networks determined the online television episodes were a success. Each network began to implement most, if not all, of their shows to online viewing in September of 2006. Online television started because of the speedy progression of technology. This is a new and exciting way to use the internet. Online television is the latest and inevitable next step in video streaming technology. It was just a matter of time before these two types of media were combined. However, it was quite surprising that it took the major networks this long to employ streaming video technology into their business, especially, with the success of “You Tube” and “My Space”. Online television was been greatly influenced by many other types of technology that has come before it. Some of the influences that brought about online television are re-run episodes, using a VHS tape with a VCR to record episodes, video on demand, such as “Pay-Per-View”, digitally video recorders or DVRs, such as “TiVo”, and streaming videos, such as “You Tube”. From the beginning of the list of influences to the end of the list, a definite progressionin technology is exhibited. Each technology built upon the previous technology before it. For instance, decades ago re-runs were the only way television viewers were able to watch episodes they had missed. Then, technology progressed and VCRs were born. VCRs allowed viewers to record episodes without the viewer being present, as long as, the viewer set the VCR to record at the correct time, date, and channel. Another, example is the success of “You Tube” using streaming video technology for viewers to share and watch videos of just about anything. The major networks finally realized the business potential in using this technology towards their own shows. As a result, television viewers can watch their favorite shows and episodes online. As discussed before, there are minimum system requirements for viewing online television. For PC users, the minimum system requirements are as follows: a cable or DSL internet connection, Windows 98, a 1.5 GHz Pentium 4 CPU, 128 MB of RAM, and a 32 MB video card. For Mac users, the minimum system requirements are as follows: a cable or DSL internet connection, Apple Mac G4, OSX 10.2.8, a 1.5 GHz CPU, and 256 MB of RAM. These are the minimum system requirements to view the streaming videos without any complications. Nevertheless, the more RAM, the faster CPU and the faster the internet connection a viewer has will supply the better viewing experience. Also, the major networks require either one of the following: Adobe Flash Player 9, Windows Media Player, or Real Media Player to view the television episodes. If the viewer does not have the proper application to run the streaming videos, the networks provide the ability to download them for free. Due to the emergence of online television, broadband providers have gained a competitive edge over satellite providers. The major difference between the two is in bandwidth. Broadband technology has at least twice the download speed of satellite technology. Now, that online television has become available, this gives another reason to use a broadband provider.According to Stephanie N. Mehta of Fortune magazine, the following excerpt reiterates that statement: “Streaming videos are best viewed via a broadband service.”


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