Clara D. Vargo, MBA, Instructor – contact at: [email protected] vALUES… CALCULATING YOUR GRADE… The Department of Foundational Studies offers services to support your learning and to meet any special needs you may have. Learning support services include private tutors and writing assistance, as well as assistance for students with special needs. For more information, visit the JCC website at www.jccmi.edu or call (517) 796-8548. Your request for service will be handled confidentially.Fall and winter semesters offer Project Success Day. Classes scheduled for on campus and at extension centers are not held in order for students to attend workshops to improve learning skills. Visit the JCC website at www.jccmi.edu for the activity schedule. What to do if you are unable to complete this courseCourse Calendar Winter 2008Instructor: Clara Vargo Email [email protected] for course related questionsTechnical Support: JCC Email [email protected] for Educator Software related questionsTextbook: Contemporary Marketing; Boone & Kurtz, 13th Edition; Copyright 2008 Thomson Publishing available at http://www.jackson.bkstr.comOutline #1: Ideas for your business and target marketSection #1: Business and Target Market DescriptionOutline #2: Ideas for products to sell in your businessSection #2: Product Strategy and SWOT AnalysisOutline #3: Ideas for distribution of your productsSection #3: Distribution StrategyOutline #4: Ideas for promoting your goods and servicesSection #4: Promotional Strategy and FlyerMarketing Plan Compile all revised sectionsWednesday 01/16/08Saturday 01/26/08Saturday 02/02/08Saturday 02/09/08Saturday 02/23/08Saturday 03/01/08Saturday 03/15/08Saturday 03/22/08Saturday 04/05/08NOTE: Marketing plans also include a Pricing Strategy and Budget, which are not required due to time constraints.Class No.DateWeek of:Topic / ActivityTasks to complete by midnight SaturdayUnless otherwise noted. Check off each task as completed.1Introduction to the course and websiteSurvey of current marketing skillsEducator Tutorials (complete as needed)Marketing: Creating Satisfaction: Ch 1Strategic Planning: Ch 2How to develop a Marketing Plan____Submit Student Contract in Student Folder____Complete Survey #1 (10 points)____Complete Self-Check #1 (10 points)____Read Lectures and Chapters 1 and 2____Complete Self-Check #2 (10 points)201/14Create Outline #1Marketing Environment / Ethics: Ch 3301/21____Submit Section #1: Business & Target Market Description (50 points)____Read Lecture and Chapter 11____Read Lecture and Chapter 12401/28Create Outline #2____Submit Outline #2: Product Strategy (10 pts)____Read Lecture and Chapter 8____Read Lecture and Chapter 10____Complete Self-Check #5 (10 points)502/04____Read about SWOT Analysis: pages 45-46____Submit SWOT (10 points)____Submit Section #2: Product Strategy (50 points)____Retake Self-Checks #1-5, as needed602/11____Review notes, lectures, self-checks for testing____Take Test #1 (50 points)____Complete Survey #2 (10 points)____Complete all revisions on Sections #1 and #2 702/18____Read Lecture and Chapter 13____Read Lecture and Chapter 14____Complete Self-Check #6 (10 points)____Submit Outline #3: Distribution Strategy(10 points)802/2503/03903/10____Submit Outline #4: Promotion Strategy(10 points)1003/17Price Concepts: Ch 18____Create and submit a Flyer (10 points)____Read Lecture and Chapter 18____Read Lecture and Chapter 19____Complete Self-Check #10 (10 points)1103/24____Retake Self-Checks #6-10 as needed____Review Chapters and Lectures for Test #2____Take Test #2 (50 points)____Complete Survey #3 (10 points)1203/31Finalize marketing planReview feedbackMake revisions (optional)Final grade____Submit Marketing Plan due Saturday April 5, 2008 by midnight (200 pts)____Complete Survey #4 (10 points)____Review instructor feedback on marketing plan____Confirm final gradeTo develop a comprehensive Marketing Plan use the following process (detailed instruction sheets are posted on the class website under Course Materials in the Assignments folder):1. Decide on a business to "own" and use as the subject of the marketing plan (semester project).2. Review Section #1 instruction sheet to understand the requirements.3. Read the lectures and chapters assigned and complete self-checks to understand the related concepts.4. Participate in class discussion on Section #1. This is an opportunity to get your questions answered prior to writing your papers; points are awarded for participation in class discussion.5. Write and submit an outline for Section #1 by the due date. Instructor provides feedback within three days; use this feedback to write Section #1. (See “Semester Project Guidelines”)6. Write and submit Section #1 by the due date. Instructor provides feedback in approximately seven days.7. Revise Section #1 (using instructor feedback). Save the revised paper for your marketing plan8. Repeat the above steps for Sections #2, #3, and #4 as assigned on the Course Calendar9. Compile all sections of your marketing plan. Marketing plans are submitted as one complete document and must represent your best effort at professional business writing.This is a 12-week condensed course. Students who stay on track tend to do very well. Based on experience, students who fall behind rarely catch up in a compressed semester.Full points are available only for assignments turned in on time. Your first writing assignment (Outline #1) is due on Wednesday, January 16, 2008; all other due dates are Saturday by midnight of the week assigned, unless posted otherwise. Contact your instructor in advance if you cannot meet a deadline.Outlines earn up to 10 points when submitted by the due date. Timeliness is important, so these points are awarded as an encouragement to stay on schedule. No points are awarded for late submission; however, feedback may still be requested.Section papers earn up to 50 points. Five-points are deducted for late submissions, which are accepted during a grace period of five (5) days only. At the end of the grace period, zero points are posted automatically in the grade book.The Marketing Plan (semester project) earns up to 200 points. Late projects are not accepted. Projects not received by midnight on the due date earn zero points.Marketing… Put it to themBriefly, so they will read it; Clearly, so they will appreciate it;Picturesquely, so they will remember it; and, above all,Accurately, so they will be