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PAD 4936-03/5935-07; SPRING 2007 FUNDRAISING AND FUND DEVELOPMENT Wednesdays, 5:15 – 8:00 pm Bellamy 111 Instructor: Alyce Lee Stansbury, CFRE President Stansbury Consulting 2808 Cavan Drive Tallahassee, FL 32309 W (850) 668-2569 [email protected] [email protected] Office Hours: By appointment on Wednesdays between 4:00 – 5:00pm Required Texts and Readings: The following text is required: Conducting a Successful Fundraising Program: A Comprehensive Guide and Resource Kent E. Dove (2001), Jossey-Bass. ISBN: 0787953520 Other readings will be web based and URLs are provided in the course outline. Additional suggested readings may be introduced during the course. Web resources: Fundraising Library courtesy of Tony Poderis at http://www.raise-funds.com This resource, along with the examples in the second half of the text, will be particularly useful for the students taking the service learning track. These are quick reading, to-the-point brief articles and samples of fundraising documents and tools. Sample exhibits and documents: http://www.raise-funds.com/exhibitlist.html Short papers on fundraising topics and issues: http://www.raise-funds.com/library.html Avoiding jargon courtesy of the Edna McConnell Clark Foundation: http://www.emcf.org/pub/jargon/index.htm Career issues and advice in fundraising: http://chronicle.com/jobs/archive/advice/fundraiser.htm Course Purpose: This course has been designed for the MPA specialization in Civic and Nonprofit Leadership. It is a survey course that examines the role of fundraising and fund development in nonprofit organizations, and the various fundraising techniques used by these organizations to further their mission. One of the22practical goals of the class is to give students who plan to work in a nonprofit environment a general, but effective working knowledge of fundraising tools and techniques. There will be, for those who take the Service Learning Option, an opportunity to get hands-on nonprofit organization experiences and use their lessons learned in these experiences to reflect on both the experience and the subject matter of the class. Learning Objectives: 1. Knowledge Objectives. Students will gain an understanding of: a) the role of philanthropy in the nonprofit environment; b) developing and integrating fundraising strategies into the organization’s mission; c) practical, ethical and legal considerations of the fundraising enterprise; d) the various types of fundraising techniques used by nonprofits to achieve their financial goals. 2. Skills and Abilities. Through engaging in service learning and other class activities, students will develop the following: a) skills of perception for understanding the dynamics of fundraising in the nonprofit environment; b) research and evaluation skills c) reflective skills in which they can relate lessons learned in service activities to those of other students and to course reading and discussion materials; d) writing and verbal communication skills; and, e) practical strategies for planning, developing and implementing fundraising activities in nonprofit organizations. 3. Values and Attitudes. Students will gain an appreciation for and attempt to integrate the following values, attitudes, and traits: a) the role of philanthropy society in general and the non-profit environment; b) responsibility as the steward of other people’s generosity; c) teamwork and collaboration in the fundraising enterprise; and, d) ethical behavior, to be promoted in the student’s own conduct and encouraged in the conduct of others with whom the student interacts. Evaluation: Students will choose between two tracks: A. Research Project Track; or, B. Service-Learning Track While there is considerable overlap in these two options, the “Service Learning” track involves hands-on experience in a local nonprofit organization, whereas these activities are replaced by a semester research paper in the “Research Project” Track. Track A: Research Project Track A. Two graded in-class essay exams: midterm and final, graded from 0-200. 400 points total. See “Course Outline and Readings” (below). B “Research Project” assignment: You choose topic (subject to instructor approval) for research and final presentation in written form; 400 points possible. The project does not necessarily have to be a research-oriented term paper. For example, it can be a fundraising plan, a position/policy paper, or an evaluation of a fundraising technique, program or event. We will discuss this further in class. C. Quizzes: I will offer 11 unannounced “pop” quizzes during the first 5 minutes of each class. You may have your notes open (from reading), but not the readings themselves. I will take your ten best grades33on these quizzes. Grading as follows: 0 – unexcused absence during quiz; 5 – poor answer; 10 – acceptable answer: 100 points possible. D. Fundraising assignment: Two part assignment (topic TBA) designed to assess learning of course content. Part I (50 points max); Part 2 (50 points max). Part 2 must be submitted electronically. 100 total points possible. Track B: Service-Learning: A. Two graded in-class essay exams: midterm and final, graded from 0-200. 400 points total. See “Course Outline and Readings” (below). B Service-learning assignment. Thirty five hours of service learning in a Tallahassee-area nonprofit organization. You must perform at least three hours in each of 10 weeks, but the total of hours must be at least 35. Service will be documented on the FSU “Servscript” form. You will receive all points for this item if you accomplish the following: A. You must have your hours completed and the Servscript submitted to the Center for Civic Education by the semester deadline (about 10 days before end of semester); if you fail to meet the deadline or the number of hours, you will submit your record to me for partial credit; B. Maintain a “journal” of your activities, subject to my examining it in class; C. a final summary and self-evaluation of your learning experience due the last day of regular classes. 400 points. C. Quizzes: I will offer 11 unannounced “pop” quizzes during the first 5 minutes of each class. You may have your notes open (from reading), but not the readings themselves. I will take your ten best grades on these quizzes. Grading as follows: 0 – unexcused absence during quiz; 5 – poor answer;


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