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TTU ADM 1301 - Designer job description

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1Part OneThe Creative ChallengeChapter 1Designer: A Job Description2Learning ObjectivesApparel design as a combination of aesthetic judgment, technical competence, and understanding of the customer Apparel industry categories Designer’s role and tasks Entrance strategies and possible career ladders for designers Brannon Chapter 1 ©2011 Fairchild Books, A Division of Condé Nast 3IntroductionDesigner implies imagination, ingenuity, and discernment about aesthetic qualityHarmonizing structural and decorative design with the fabric and other componentsBrannon Chapter 1 ©2011 Fairchild Books, A Division of Condé Nast 43Four Areas of a Fashion Designer’s Critical JudgmentFashionAestheticsConsumer preferencesCost / price evaluationBrannon Chapter 1 ©2011 Fairchild Books, A Division of Condé Nast 5FashionThe definition of fashion only hints at the complexity of the phenomenonDesigners focus on particular market segments defined by fashion categoriesBrannon Chapter 1 ©2011 Fairchild Books, A Division of Condé Nast 64AestheticsDesigners work with• Design elements• Design principles • Formal qualities• Expressive qualities• Symbolic qualitiesBrannon Chapter 1 ©2011 Fairchild Books, A Division of Condé Nast 7Consumer PreferencesMarket researchers conduct consumer studiesObservation is the key to understanding consumersDesigners learn by listening to consumers and by watching how consumers relate to merchandiseBrannon Chapter 1 ©2011 Fairchild Books, A Division of Condé Nast 85Cost/PriceProposed garments are costed• Rigorously analyzed to determine the operations needed to produce it and the materials and labor costs involvedBrannon Chapter 1 ©2011 Fairchild Books, A Division of Condé Nast 9Finding a Design NicheWomen’s wear, menswear, and children’s wear have multiple category segmentsDesigner assignments vary from making one-of-a-kind ensembles for a single client to creating products for mass market chains selling at the lowest priceBrannon Chapter 1 ©2011 Fairchild Books, A Division of Condé Nast 106Fashion Categories by PriceDesignerBridgeBetterModerateBudget (or mass market)The recent young designer category caters to buyers who want name designers at slightly lower pricesBrannon Chapter 1 ©2011 Fairchild Books, A Division of Condé Nast 11Fashion Categories by StyleSportswearCasualContemporaryBrannon Chapter 1 ©2011 Fairchild Books, A Division of Condé Nast 127Fashion Categories by Function ActivewearBodywearSwimwearInnerwearOuterwearEveningwear/formal wearCareerwearBrannon Chapter 1 ©2011 Fairchild Books, A Division of Condé Nast 13Fashion Categories by Figure Type MissyJuniorWomen’sPlus sizePetitesBrannon Chapter 1 ©2011 Fairchild Books, A Division of Condé Nast 148Fashion Categories by Fabric Type Certain fabric characteristics require specialized design approaches and production techniques• Denim• KnitwearBrannon Chapter 1 ©2011 Fairchild Books, A Division of Condé Nast 15Finding a Way In InternshipsCorporations in the fashion industry have business structures like those of any large firmRead trade papers like Women’s Wear Daily (WWD) for trade show news and profiles of firmsBrannon Chapter 1 ©2011 Fairchild Books, A Division of Condé Nast 169Design as a CareerEntry-level jobs require a different approach from what new employees experienced in classChallenge is to bring new and exciting variations to an already-established fashion viewpointMust have a working knowledge of patternmaking, draping, and sketchingBrannon Chapter 1 ©2011 Fairchild Books, A Division of Condé Nast 17Chapter SummaryDesigning apparel requires a blend of fashion sense, aesthetics, understanding of consumer preferences, and technical skillsThe apparel industry is divided into categories based on price point, size range, occasion, and styleDesigners build careers within a category, but opportunities vary with the size of the firm, distribution, and consumer typeBrannon Chapter 1 ©2011 Fairchild Books, A Division of Condé Nast 1810Chapter SummaryA few designers start their own firms, but most work within an existing businessInternships offer an excellent way for beginning designers to gain an insider’s perspective on the role of the designer in a specific firmBrannon Chapter 1 ©2011 Fairchild Books, A Division of Condé Nast


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