INTERFACE FOR A GLOBAL B2B NETWORK A Project Report Presented to The Faculty of the Department of General Engineering San Jose Staté University In Partial Fulfillment Of the Requirements for the Degree Master of Science in Engineering By Injeti, Nikhil Kosaraju, Devicharan Polasani, Nidhin Rao Syed, Sadaf Thunga, Maichel May 2010© 2010 Injeti, Nikhil Kosaraju, Devicharan Polasani, Nidhin Rao Syed, Sadaf Thunga, Maichel ALL RIGHTS RESERVEDSAN JOSE STATÉ UNIVERSITY The Undersigned Thesis Committee Approves the Project Titled INTERFACE FOR A GLOBAL B2B NETWORK By Injeti, Nikhil Kosaraju, Devicharan Polasani, Nidhin Rao Syed, Sadaf Thunga, Maichel APPROVED FOR THE DEPARTMENT OF MASTER OF SCIENCE IN ENGINEERING (MSE) Dr. Ali Zargar Department of Aviation and Technology Date Professor Oliver Yu Department of Marketing and Decision Sciences Date Mr. Karthik Bhat WW Small Business Analyst, CISCO Date APPROVED FOR THE UNIVERSITY Associate Dean Office of Graduate Studies and Research DateABSTRACT Our project is about Bizzglo LLC which is a business model, set up to channel the consumers and the retailer together. The literature survey addresses the mission statement and the hypothesis. The background, legal issues, market survey and the ecommerce logistics are rationalized to test the hypothesis. The market analysis and financial analysis are conducted in order to justify the hypothesis. The report also incorporates a brief structure of the project schedule, committee details, and team members.ACKNOWLEDGEMENT We express our deep sense of gratitude and appreciation to Mr. Karthik Bhatt, Industrial Advisor, without whose invaluable guidance in the conceptual, planning and execution of the project, it would not have been possible to complete this project. We express our grateful thanks to Dr. Oliver Yu, Faculty Reader/ Advisor for his unflinching support and cooperation to realize the completion of this project. Also we would like to express our appreciation to Dr. Ali Zargar who permitted us to perform this project and organized everything throughout the semester. Finally we would like to thank our team members and friends who helped in coordinating and cooperating in making this project successful.2 CONTENTS 1. Executive Summary ................................................................ Error! Bookmark not defined. 1.1. Objective ........................................................................................................................ 7 1.2. Corporate overview ........................................................................................................ 7 2. Introduction ............................................................................................................................. 9 2.1. Background .................................................................................................................... 9 2.2. Problem Statement ....................................................................................................... 10 2.3. Hypothesis .................................................................................................................... 10 2.4. Emergence of B2B ....................................................................................................... 11 2.5. B2B Growth Trends ..................................................................................................... 12 3. Literature Review .................................................................................................................. 13 3.1. Market Survey .............................................................................................................. 13 3.2. Giant Retailers Strategy ................................................................................................ 13 3.3. Growth of B2B Portals ................................................................................................. 14 3.4. B2B in China ................................................................................................................ 15 3.5. B2B in United States .................................................................................................... 16 3.6. Latest B2B Opportunities ............................................................................................. 16 3.7. Ecommerce Frauds ....................................................................................................... 17 3.8. User Registrations ........................................................................................................ 18 3.9. Economic Survey ......................................................................................................... 19 3.10. B2B E-commerce Logistics .......................................................................................... 21 3.11. Legal Issues .................................................................................................................. 23 3.11.1. Import Requirements in the United States ....................................................... 23 3.11.2. Import Tax ........................................................................................................ 24 3.11.3. Regulations and Government Concern ............................................................. 25 3.11.4. Anti-trust Laws ................................................................................................. 25 3.12. Market Analysis ........................................................................................................... 26 3.13. Company Analysis ....................................................................................................... 27 3.13.1. 5 C Analyses ..................................................................................................... 273 3.13.2. PEST Analysis .................................................................................................. 29 3.13.3. Project SWOT Analysis ................................................................................... 32 3.14. Marketing Strategy ....................................................................................................... 34 3.15. Marketing Summary