1 ME290P-1 • MBA 290N-2 • UDIST 300-14 (CCA) Managing the New Product Development Process: Design Theory and Methods FALL 2008 Faculty: Alice M. Agogino Sara Beckman Nathan Shedroff Vicente Borja Dept. of Mechanical Engineering Haas School of Business Industrial Design Program National Autonomous University of Mexico 5136 Etcheverry Hall F575 Haas School of Business 111 Eighth Street, SF UNAM W: (510) 642-6450 W: (510) 642-1058 W: (415) 551 9350 [email protected] [email protected] [email protected] [email protected] Office Hours: T 1:00 – 4:00 p.m. W 4:00 – 5:30 or by appt. M 4:00 – 6:00 pm or by appt. 5136 Etcheverry Hall F575 Haas School of Business Hooper 1 Grad Offices, SF 549 Haas, by appt. Teaching Assistants: Lora Oehlberg [email protected] Class Meetings and Office Hours: Wednesdays, 6:00 - 9:00 p.m., 220 Cheit Hall Course Objectives: This course is part of the Management of Technology program at the University of California, Berkeley. It is considered an operationally focused course, as it aims to develop the interdisciplinary skills required for successful product development in today’s competitive marketplace. Engineering and business students from Berkeley and design students from the California College of the Arts (CCA) join forces on small product development teams to step through the new product development process in detail, learning about the available tools and techniques to execute each process step along the way. Each student brings his or her own disciplinary perspective to the team effort, and must learn to synthesize that perspective with those of the other students in the group to develop a sound, marketable product. Students can expect to depart the semester understanding new product development processes as well as useful tools, techniques and organizational structures that support new product development practice. Although the course focuses on the application of these principles to new product development, they are more broadly applicable to innovation in general – of products, services, organizations, business strategies and governmental policies.2 Expectations: This is a three-unit graduate course. Accordingly, we have designed the course to demand approximately 12 hours per week of your time. We expect that each student will prepare for and attend all of the class sessions and will participate fully on a project team. This is particularly critical, as a number of the class sessions are “labs” during which we expect you to work with your team on your development project. We have tried to smooth the workload for the course so that it will remain relatively constant throughout the semester, and all requirements are clearly spelled out in this syllabus so that you can readily plan ahead. Academic Integrity: We encourage full group and class collaboration on all aspects of this course. It is almost impossible to share too much information in product development. We do expect that all team members will contribute substantially to the project efforts, although some students will choose to devote themselves to the projects beyond what is required for the course. Students will be asked to critique and contribute to the development projects of others in the class in a cooperative, supportive environment, and will be asked to submit critiques of their own group and group members during the course of the semester. Reading Materials: The primary reading material for the class is the textbook Product Design and Develop ment (Fourt h Editio n) written by Karl Ulrich and Steve Eppinger. This book is a very basic text that provides a step by step view of how new product development processes are to be conducted. It is essential for the course, as it provides explicit instructions for each step of the process that your team will complete. Older editions of the book are just fine; little was changed between the third and fourth editions. An annotated outline of the text with links to related material is at: http://www.k-grayengineeringeducation.com/textbooks/. Supplemental required course reading materials are available from a combination of Study.Net (www.study.net) and the course website (https://bspace.berkeley.edu/). Grading: Your course grade will be determined as follows: 20% on the quality of your preparation for and participation in class discussions 30% for your final design journal and other individual assignments 30% on the quality of your team’s work on project-related assignments and deliverables 20% on the quality of your team's final project presentation and deliverables During the semester, we will periodically ask for individual assessments of the contributions made by members of your team to the team project. These assessments will not be considered in preparing your final team grade. Class Preparation and Participation: Reading assignments are given in the class schedule for each class session. We expect you to come to class prepared to discuss the readings and any associated exercises. In any given class session, a handful of students may be called upon specifically to speak to the readings. If you have prepared according to the syllabus, you will have no problem responding when called upon. Your individual class participation grade will be based upon your in-class remarks during discussions and will be judged by the faculty. Individual Assignments: We have periodically assigned individual exercises to have you play around with some of the concepts we are teaching. The syllabus makes clear which of these are to be turned in. The others are intended simply to prepare you for class discussion. All individual assignments are to be submitted via the Bspace Assignments tab under the appropriate heading prior to the start of class on the day they are due. Always bring one copy of your homework to class, as we will frequently ask you to share your results. Website Use: We will make extensive use of the course Web site to both communicate information to you and to converse with you about your homework and your projects. You will find the course listed on http://bspace.berkeley.edu/. Once you have formed your project groups, we will set up group pages on which we expect you to store your working documents for your project. The faculty will review the group pages regularly to provide feedback on your work. PROJECT BACKGROUND AND GENERAL INFORMATION New Product Development