Analytics Is your site working Lots of ways to measure this User feedback Functional tests output is what you expect But can we measure what users are doing on our site YES That is called Analytics There are many companies that produce Web Analytic Software One that is free and popular to use is Google Analytics Hits vs Analytics Old days Log file analysis of hits to your server Now Who are these people Where d they come from Google Analytics Free Sophisticated Scalable Campaign tracking Reports Free but they get to access all your data Dashboard Visitors Map Overlay World Map Overlay U S Map Overlay Minnesota Visitor Section Broadly answers who are these people Traffic Sources How did they get here Who s linking to you Is it who you think it is Referring sites Keywords Content What hits don t tell you Are they spending time on your content Or zipping by I came I puked I left Trace their path From here where did they go And then Exit pages Goals What are Goals Basically target pages Thanks for signing up for our newsletter But also almost anything Can assign a value to goals Funnels Campaigns and Conversions Campaigns Allow you to track ad links Conversions goal completion time on page as a goal Reports hands free Caveats Potential for wasted time is high TRENDS matter
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