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SMU CSE 7360 - The Internet Electronic Commerce and Electronic Business

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Slide 1LEARNING OBJECTIVESSlide 3MANAGEMENT CHALLENGESTHE INTERNETINTERNET CAPABILITIESINTERNET ADDRESSINTERNET TERMSSlide 9SURFING THE NETINTRANETEXTRANETSlide 13INTERNET BENEFITSINTERNET & ELECTRONIC COMMERCESlide 16INTERNET BUSINESS MODELSSlide 18Slide 19ELECTRONIC COMMERCE SUPPORT SYSTEMSINTRANETS AND ELECTRONIC BUSINESSELECTRONIC COMMERCE SERVERS:ELECTRONIC COMMERCE SERVICES:BENEFITS OF INTRANETS:Slide 25GROUP COLLABORATION:FUNCTIONAL APPLICATIONS:FINANCE & ACCOUNTING:HUMAN RESOURCES:SALES & MARKETING:MANUFACTURING & PRODUCTION:SUPPLY-CHAIN MANAGEMENTCHALLENGES & OPPORTUNITIES10.1LEARNING OBJECTIVESLEARNING OBJECTIVES•DESCRIBE INTERNET, ITS DESCRIBE INTERNET, ITS CAPABILITIESCAPABILITIES•IDENTIFY INTERNET BENEFITS TO IDENTIFY INTERNET BENEFITS TO ORGANIZATIONSORGANIZATIONS•DEMONSTRATE HOW INTERNET DEMONSTRATE HOW INTERNET USED FOR ELECTRONIC COMMERCEUSED FOR ELECTRONIC COMMERCE**10.2LEARNING OBJECTIVESLEARNING OBJECTIVES•DEMONSTRATE HOW INTERNET DEMONSTRATE HOW INTERNET TECHNOLOGY USED FOR INTRA- TECHNOLOGY USED FOR INTRA- AND INTERORGANIZATIONAL AND INTERORGANIZATIONAL ELECTRONIC BUSINESSELECTRONIC BUSINESS•EXAMINE CHALLENGES OF EXAMINE CHALLENGES OF INTERNET TO BUSINESSINTERNET TO BUSINESS & SOCIETY & SOCIETY**10.3MANAGEMENT CHALLENGESMANAGEMENT CHALLENGES•THE INTERNETTHE INTERNET•INTERNET & ELECTRONIC INTERNET & ELECTRONIC COMMERCECOMMERCE•INTRANETS & ELECTRONIC INTRANETS & ELECTRONIC BUSINESSBUSINESS•CHALLENGES & OPPORTUNITIESCHALLENGES & OPPORTUNITIES**10.4THE INTERNETTHE INTERNET•BEGAN AS GOVERNMENT CONNECTION BEGAN AS GOVERNMENT CONNECTION OF UNIVERSITIESOF UNIVERSITIES•INTERNET SERVICE PROVIDER (ISP): INTERNET SERVICE PROVIDER (ISP): organization connected to Internet, leases organization connected to Internet, leases temporary connections to subscriberstemporary connections to subscribers•NO ONE OWNS IT, NO FORMAL NO ONE OWNS IT, NO FORMAL ORGANIZATIONORGANIZATION**10.5INTERNET CAPABILITIESINTERNET CAPABILITIES•E -MAIL:E -MAIL: person -to-person messaging; document person -to-person messaging; document sharingsharing•USERNET NEWSGROUPS:USERNET NEWSGROUPS: electronic bulletin electronic bulletin boards for discussion groupsboards for discussion groups•LISTSERVs:LISTSERVs: e-mail list servers for discussion e-mail list servers for discussion groupsgroups•CHATTING:CHATTING: interactive conversationsinteractive conversations•TELNET:TELNET: log on one computer, work on anotherlog on one computer, work on another•FTP:FTP: transfer files from computer to computertransfer files from computer to computer•GOPHERS:GOPHERS: use menus to locate text materialuse menus to locate text material**10.6INTERNET ADDRESSINTERNET ADDRESS10.7http://www.prenhall.com/laudon PROTOCOL FOR THE PROTOCOL FOR THE WEBWEBHOST HOST COMPUTERCOMPUTERDIRECTORYDIRECTORYEXTENSIONEXTENSIONDOMAIN NAMEINTERNET TERMSINTERNET TERMS•HOME PAGE:HOME PAGE: WWW screen display WWW screen display welcomes user to organization’s pagewelcomes user to organization’s page•WEBMASTER:WEBMASTER: person in charge of Web person in charge of Web sitesite•UNIFORM RESOURCE LOCATOR (URL):UNIFORM RESOURCE LOCATOR (URL): address of specific Internet resourceaddress of specific Internet resource**10.8INTERNET TERMSINTERNET TERMS•HYPERTEXT TRANSPORTHYPERTEXT TRANSPORT PROTOCOL (http):PROTOCOL (http): communications communications standard used to transfer Web pagesstandard used to transfer Web pages•HYPERTEXT MARKUP LANGUAGE HYPERTEXT MARKUP LANGUAGE (HTML):(HTML): popular programming popular programming language for creating Web siteslanguage for creating Web sites**10.9SURFING THE NETSURFING THE NET•SEARCH ENGINE:SEARCH ENGINE: tool for locating tool for locating specific sites or information on WWWspecific sites or information on WWW•PORTAL:PORTAL: point of entry to WWW point of entry to WWW•““PUSH” TECHNOLOGY:PUSH” TECHNOLOGY: server streams server streams relevant content to browserrelevant content to browser•MULTICASTING:MULTICASTING: sending data to select sending data to select groupgroup**10.10INTRANETINTRANET•INTERNAL NETWORKINTERNAL NETWORK•WWW TECHNOLOGYWWW TECHNOLOGY•FIREWALL:FIREWALL: Security System to Prevent Security System to Prevent Invasion of Private NetworksInvasion of Private Networks•OVERCOMES COMPUTER PLATFORM OVERCOMES COMPUTER PLATFORM DIFFERENCESDIFFERENCES•OFTEN INSTALLED ON EXISTING NETWORK OFTEN INSTALLED ON EXISTING NETWORK INFRASTRUCTUREINFRASTRUCTURE**10.11EXTRANETEXTRANETALLOWS SELECT USERS OUTSIDE ALLOWS SELECT USERS OUTSIDE ORGANIZATION TO USE ITS INTRANET:ORGANIZATION TO USE ITS INTRANET:•CUSTOMERSCUSTOMERS•BUSINESS PARTNERSBUSINESS PARTNERS•VENDORSVENDORS**10.12EXTRANETEXTRANET10.13INTERNETCUSTOMERSUPPLIERFIREWALLDATABASESSERVERCLIENTSBUSINESSPARTNERINTERNET BENEFITSINTERNET BENEFITS•GLOBAL CONNECTIVITYGLOBAL CONNECTIVITY•REDUCED COMMUNICATIONS COSTREDUCED COMMUNICATIONS COST•LOWER TRANSACTION COSTSLOWER TRANSACTION COSTS•REDUCED AGENCY COSTSREDUCED AGENCY COSTS•INTERACTIVITY, FLEXIBILITY, INTERACTIVITY, FLEXIBILITY, CUSTOMIZATIONCUSTOMIZATION•ACCELERATED KNOWLEDGEACCELERATED KNOWLEDGE**10.14INTERNET & ELECTRONIC INTERNET & ELECTRONIC COMMERCECOMMERCE•EASY TO LINK WITH OTHER EASY TO LINK WITH OTHER BUSINESSES, CUSTOMERSBUSINESSES, CUSTOMERS•CAN UPDATE PRODUCT CAN UPDATE PRODUCT INFORMATION, ORDERING, INFORMATION, ORDERING, CUSTOMER SUPPORTCUSTOMER SUPPORT•ON-LINE STOREFRONTSON-LINE STOREFRONTS•ENHANCED BUSINESS FORMSENHANCED BUSINESS FORMS**10.15INTERNET & ELECTRONIC INTERNET & ELECTRONIC COMMERCECOMMERCE•CUSTOMER-CENTERED RETAILINGCUSTOMER-CENTERED RETAILING–DISINTERMEDIATION: removal of intermediate layers streamlines process–REDUCED COST TO BUYER, SELLER•HIT:HIT: each request for a file recorded each request for a file recorded in log filein log file**10.16INTERNET BUSINESS MODELSINTERNET BUSINESS MODELS•VIRTUAL STOREFRONT:VIRTUAL STOREFRONT: sells goods, sells goods, services on-lineservices on-line•MARKETPLACE CONCENTRATOR:MARKETPLACE CONCENTRATOR: concentrates information from several concentrates information from several providersproviders•INFORMATION BROKER:INFORMATION BROKER: provides provides product, pricing, availability informationproduct, pricing, availability information**10.17INTERNET BUSINESS MODELSINTERNET BUSINESS MODELS•TRANSACTION BROKER:TRANSACTION BROKER: buyers view buyers view rates, terms from various sourcesrates, terms from


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