Example of article reviewCourse: BUA 230 - MarketingTest #3 90 points 18%Winter 2006Approved Extra Credit BooksDepartment of BusinessJackson Community CollegeCourse: BUA 230 - MarketingInstructor: Mr. Steve MeckleyText: Boone and Kurtz, Contemporary Marketing, Twelfth Edition, 2006, The Dryden Press.NOTE: CD MUST ACCOMANY ALL BOOKS BEING RETURNED FOR RESALE.E-mail: [email protected] Objectives:- Survey the field of marketing and the dynamics of how it affects our everyday lives- Analyze how the Internet has changed the face of marketing- Cover how e-tailing will change the way we do business in the 21st century - Identify ethical and legal issues in marketing- Identify buyer behavior and the buying process- Explore communication principles for effective marketing- Survey the partnership process as it relates to marketing- Explore how demographics play a large role in marketingTeaching Methods:Lectures will be used to introduce, explain, and summarize subject matter. Class participation will consist of discussions, case analyses, role-playing, and problem solving. Media programs such as videotape andcomputer-based sessions will be used as supplemental materials.Instructor Expectations:All reading assignments and preparations are due on the date given. The class is intended to have student participation and therefore, daily attendance and preparation is expected. Student discussion and questioning is encouraged. Please Note: All assignments are to be typewritten, proofread and free of spelling, grammatical, and sentence structure errors.Note: Grades are posted to Educator on the JCC website at: www.jccmi.eduGrading:Test #1 70 points 14%Test #2 70 points 14%Test #3 90 points 18%Article Reviews (6x20 points) 120 points 24%Assignements (5x30 points) 150 points 30%Total Possible 500 points 100% Scale:460-500 4.0 92-100%440-459 3.5 88-91%420-439 3.0 84-87%400-419 2.5 80-83%380-399 2.0 76-79%360-379 1.5 72-75%340-359 1.0 68-71%320-339 0.5 64-67%319 and below 0.0Tests:Tests will include true / false and multiple-choice questions. Tests will not be made up unless in unusualcircumstances and instructor consultation has taken place.Assignments:The assignments are case studies in your textbook. Each case segment has an accompanying video that we will review and discuss in class prior to the assignment due date. The videos are also available on the CD enclosed in your books. You will need to review the video material in order to answer the questions for each case.Assignment #1: (30 points) TBAAssignment #2: (30 points) TBAAssignment #3: (30 points) TBAAssignment #4: (30 points) TBAAssignment #5: (30 points) TBANote: Any assignments turned in late will automatically marked down TEN POINTS for each class period that they are late.Article Reviews:There are six article reviews worth up to 20 points each for a total of 120 points for the semester. The reviews are to be on current magazine or journal articles related to sales. Topics may include networking, sales management, verbal and non-verbal communication, listening, body language, partnerships, the Internet, etc.The articles are to be a summary and explanation of key points made in the article. All reviews are to be typewritten, double spaced, proofread, and approximately one page in length. A photocopy of the article is to be attached to the review. Also articles that are late will be marked down five points for each class period they are late.Article Due Dates:1/11 - #11/25 - #22/8 - #32/15 - #43/15 - #53/22 - #6Reading Schedule:Example of article reviewNameArticle #BUA 230 (M/W)TitleSourceAuthor – DateBody of review 2-3 WELL WRITTEN paragraphs.Note: BE SURE TO STAPLE A COPY OF THE ARTICLE TO THE REVIEW, FAILURE TO DO THIS WILL RESULT IN THE REVIEW NOT BEING ACCEPTED.Date: Chapters/Assignments/Tests:1/9 & 1/11 1-2-3 #1 Article1/16 No Class – Martin Luther King Jr. Day1/18 4-5 #1 Assignment1/23 & 1/25 6 #2 Article / #1 Test (Chapters 1-6)1/30 & 2/1 7-8 #2 Assignment2/6 & 2/8 9 #3 Article2/13 & 2/15 10 #4 Article2/20 & 2/22 11-12 #3 Assignment2/27 & 3/1 #2 Test (Chapters 7-12)3/6 & 3/8 Spring Break – Enjoy!3/13 & 3/15 13 #5 Article3/20 & 3/22 14-15 #6 Article3/27 & 3/29 16-17 #4 Assignment4/3 & 4/5 18-19 #5 Assignment / Review for Final Exam4/10 #3 Test (Chapter 13-19)Extra Credit:Book Report: 50 points possible The report is to be 3-4 pages typed, double spaced in 12-point font. The report should reflect your opinion of the author’s intentions, and how you feel that it will impact your future. The attached list is NOT ALL INCLUSIVE but books need to be APPROVED by your instructor. Final Notes:We all know that the weather can be unpredictable, especially toward the end of the semester, or there betimes, which make it impossible for you to attend class. Please use judgment on those days as to whether or notyou should attempt to reach JCC. The college will make school cancellations known over local radio stations. If classes are not cancelled for the day, assume classes will be held. Should classes be cancelled, assignments will be due the next class period.Also it is advised that you read the JCC Student Handbook regarding rules on grading, withdrawal, attendance, audits etc. Additional information is also available on JCC website at: www.jccmi.eduApproved Books for Extra Credit Assignment:Winter 2006Approved Extra Credit Books1. Maxwell, John C., “Thinking for a Change: 11 Ways Highly Successful People Approach Life and Work ,” Warner Books, New York, NY, 2003.2. Maxwell, John C., “21 Irrefutable Laws of Leadership,” Thomas Nelson, Inc., Nashville, TN 2000.3. Rifenbary, Jay, “No Excuse! Key Principles for Balancing Life and Achieving Success,” Possibility Press, Hummeltown, PA, 2000.4. King, Charles W. and Robinson, James W., “The New Professionals,” Prima Publishing, Roseville, CA, 2000.5. Kiyosaki, Robert T., “Rich Dad, Poor Dad,” Warner Books, New York, NY, 2000.6. Kiyosaki, Robert T., “Own Your Own Corporation,” Warner Books, New York, NY, 2000.7. Lutz, Robert A., “Guts,” John Wiley & Sons, Inc., New York, NY, 1998.Note: Books in BOLD will change your life! They are HIGHLY RECOMMENDED. Any of John C. Maxwell’s other books are also