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OSU BA 352 - Perception and Attribution

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Perception and AttributionPerceptionPerception is…Lessons…Perception: 3 componentsProcessesPerceptual Distortions/ErrorsWhat’s going on?AttributionBasic Attribution ProcessCausal attributionsInfluencing factorsJudgment errorsManaging DiversityThe four layers of diversityVarying approachesStudy: resume namesSpecific Diversity InitiativesPerception and AttributionPerceptionThe process by which we Select and pay attentionOrganize and interpretStore in memoryRetrieve and respondto make sense of information from the physical and social world around us.Perception is…SelectiveLearnedCulturally determinedConsistentInaccurateAdler, N,J. (2002). International dimensions of organizational behavior (4th ed.). Cincinnati: South-western.Lessons…Be cautious about 1st impressionsBe aware of what you pay attention toKnow your biases, pet peeves, hot buttonsRecognize common perceptual filters/errorsSeek wide range of differing informationAccept that different people see same situation differentlyWork for inclusivityPerception: 3 componentsPerceivercharacteristics of the person doing the perceiving past experiences, needs, wants, values, attitudes, world viewSetting (context)physical social, organizationalPerceivedcharacteristics of the person, object or eventcontrast, intensity size, motion, noveltyProcessesAttention & selectionSelective, conscious, automatic Encoding and organization (simplification)Schemas (person, script)interpretationStorage and retentionCategorize info for future useRetrieval and responseReact: make decisions or judgmentsPerceptual Distortions/ErrorsStereotypes/prototypesHalo/horn effectsLeniencyCentral tendencyRecencyContrastsSelective perceptionProjectionSelf-fulfilling prophecy (expectancy)What’s going on?You are looking for a used car. You see Hondas everywhere you look.After Ralph Cramden meets his new boss, Sally, he asks for a transfer.You give everyone on your team an “A” so no one’s feelings are hurt.You forgot to turn in a report last week (first time ever). This week you received an unsatisfactory performance rating for inattention to deadlines.AttributionThe process by which we perceive people and causes for their behavior and make judgmentsAnswers the question: “Why did s/he do that?”Basic Attribution ProcessInformationBeliefsMotivationWhy?Perceived CausesBehaviorAffectExpectationsAntecedentsAttributionConsequencesObserved BehaviorCausal attributionsInternal B = f (P)Caused by person, hard work, effort, abilityExternal B = f (E)Caused by situation, luck, chanceInfluencing factorsConsensusSame behavior from other peopleDistinctivenessSame behavior in different situations/tasksConsistencySame behavior over time, similar situationsJudgment errorsJudging othersFundamental attribution errorOther’s behavior caused by characteristics, not situationJudging selfSelf serving biasFailure: blame situationSuccess: take creditManaging DiversityPresence of individual human characteristics that make people different from one anotherChallenge: to value unique individual perspectives while promoting shared organizational vision and commitmentThe four layers of diversityPersonalityInternalExternalOrganizationalSee page 76Kinicki & KreitnerSecondaryageracegenderSexual orientphysicalabilityethnicityVarying approachesAffirmative ActionLaws and policies (EEO laws, Civil Rights Act, Age Discrimination Act, etc.)Managing diversityStriving for a match between firm, jobs, and people while recognizing individual differences and the changing workforce.Enabling people to perform to their maximum potentialStudy: resume namesResearchers sent out 500 resumes to 1300 jobs in Boston and Chicago areas. Resumes matched for education and experience - only names were changedCall-back rates basic skilledCarrie, Kirsten 13.0% 30%Tamika5.4%Keisha 3.8% 9%Aisa 2.2%Bertrand, M, & Mullainathan, S (2003) Are Emily and Greg more employable that Lakisha and Janal?Specific Diversity InitiativesAccountabilityEstablish policies to support diversity initiativesTreat diverse employees fairlyIntegrate diverse employees into mgmt ranksDevelopmentPrepare diverse ees for > responsibility and advancement RecruitmentStrive to attract qualified diverse employees at all


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OSU BA 352 - Perception and Attribution

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