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Contrast Repetition Alignment ProximitySlide 2Slide 3Slide 4Slide 5Slide 6Slide 7ContrastContrast - ResumeRepetitionRepetition - ResumeAlignmentAlignment - ResumeProximityProximity - ResumeSlide 16CCRRAAPPCCRRAAPPCContrastontrastRRepetitionepetitionAAlignmentlignmentPProximityroximityCContrastontrastRRepetitionepetitionAAlignmentlignmentPProximityroximityCCRRAAPPCCRRAAPPCCRRAAPPCCRRAAPPCContrastontrastRRepetitionepetitionAAlignmentlignmentPProximityroximityCContrastontrastRRepetitionepetitionAAlignmentlignmentPProximityroximityContrast•Something different•Adds visual interest•Makes reader want to look at the page or design•Don’t be a Wimp – make it really different!Contrast - Resume •Select one san serif font for titles and headers•Select one serif font for body•Avoid ALL CAPS•Avoid underline•Avoid word artRepetition•Repeat some aspect of the design throughout the entire piece•Unifies•Adds visual interest•Adds consistency and organizationRepetition - Resume •Parallel structure•Action verbs•Same –Date format and location–City, state, zip format–Bullet style and indents–Font usage (headers and body)Alignment•Align every object with an edge of some other object•Adds visual connection•Keeps Unity•Creates clean sophisticated lookAlignment - Resume •Create 4-5 virtual visual lines maximum•Avoid center alignment•Avoid vertical center in cells•Use left justification as much as possible•Use bullet lists with similar indents•Use tables without bordersProximity•Group related items together•Organizes information•Implies relationship•Reduces clutter•Give clear structureProximity - Resume •Avoid even vertical spacing before and after headers•Group address block•Group strongest action verbs first in bullet list•Group newest to


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MSU TSM 251 - CRAPmodel

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