Video Case: Real MadridSlide 2Video Case: Real MadridVideo Case: Real MadridWhat is Real Madrid Business Model? What is Real Madrid Business Model? Is Is it unique?it unique?–Match DayMatch Day–International CompetitionsInternational Competitions–Broadcast and Pay TVBroadcast and Pay TV–Marketing (Merchandise Sales and Marketing (Merchandise Sales and Alliances with Corporate Sponsors)Alliances with Corporate Sponsors) Who are Real Madrid’s customers? How Who are Real Madrid’s customers? How is the market segmented?is the market segmented?–By geographicBy geographic–By behavior (loyalty)By behavior (loyalty)Video Case: Real MadridVideo Case: Real MadridWho has more power, Real Madrid Who has more power, Real Madrid or players?or players?– Real Madrid has more power becauseReal Madrid has more power because– Players have more power becausePlayers have more power becauseWhat risks does Real Madrid face?What risks does Real Madrid face?–Game performanceGame performance–Player BehaviorPlayer Behavior–Team BalanceTeam Balance–Overstretching the Brand Overstretching the
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