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UVM CDAE 127 - Childrens privacy

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Children, Privacy and the InternetWhy do we need special protection for children?1. Children are using technology with increasing frequency2. Use begins at an early age3. Children are an attractive segment for marketersSlide 6Commercial websites collect personal information from childrenSlide 8Some of the information might have serious consequences for financial and personal securitySlide 10Industry self-regulation did not workSlide 12Slide 13Who is covered by COPPA?What are the requirements of COPPA?Slide 16What determines whether a website is directed to children?Why does COPPA apply only to children under 13? What about the privacy of teens?Will COPPA keep children from accessing pornography?Do websites set up and run abroad have to comply with the Rule?FTC enforcement of COPPA2001 compliance surveyEducation and warningsFTC legal actions under COPPASlide 25Slide 26Children, Privacy and the InternetWhy do we need special protection for children?1. Children are using technology with increasing frequencyAccording to a 2001 study by the U.S. Department of Education90% of children and adolescents ages 5-17 use computers (47 million)59% of children and adolescents ages 5-17 use the internet (31 million)2. Use begins at an early age25% of five-year-olds use the internetBy age nine, usage increases to 50%At ages 15-17, usage is over 75%3. Children are an attractive segment for marketersChildren spend billions of dollars a year and influence the expenditure of billions moreIt is estimated that in 1997 children aged 4 though 12 spent $24.4 billion themselvesChildren aged 2 through 14 directly influenced spending by their parents of as much as $188 billionOne of the most attractive age groups is the “tweens”Approximately 8-12 years old30 million tweens in the US in 2003Double the number 10 years agoSpend $10 billion annuallyInfluence an additional $74 billion in family spendingMore than 50% of tweens use the internetCommercial websites collect personal information from childrenFTC survey of 212 commercial web sites in 1998 found that almost 90% of children’s sites collected personal informationMeans used to collect this information include:Registration pagesUser surveysOnline contestsElectronic pen pal programsGuest booksApplication formsChat roomsIn the real world, such information would ordinarily be solicited from young children only with parental involvementHowever, of the sites visited by the FTCOnly 23% even told children to seek parental permission before providing personal information7% said they would notify parents of their information practices1% obtained parental permission prior to collecting such informationSome of the information might have serious consequences for financial and personal securityOne child-directed site identified by the FTC asked for the following information:Full name, postal address, e-mail, gender, and ageWhether the child had received gifts in the form of stocks, cash, savings bonds, mutual funds, or CDsWho had given these giftsWhether the child had purchased mutual funds, stocks or bonds with monetary giftsWhether the child’s parents owned mutual fundsChildren surfing the internet have experienced problems such asAttempted password theftInappropriate advances by adults in children’s chat roomsAccording to the FBI, online services and bulletin boards are becoming the most prevalent sources used by pedophiles and other sexual predators to identify contact childrenIndustry self-regulation did not workIn 1997, the Children’s Advertising Review Unit (CARU) of the BBB developed guidelines addressing online collection of personal information from childrenThe Direct Marketing Association (DMA) proposed guidelines urging web sites to provide notice to parents and obtain parental consent before collecting and using children’s personal informationHowever, the FTC’s survey indicated that the vast majority of child-oriented commercial sites did not implement these protectionsFTC brought its first case internet privacy case against GeoCities, one of the most popular sites on the webFTC charged that Geocities had1. Disclosed identifying information collected via its member registration application to third parties who used it to target members, including children, for solicitations beyond those that members had agreed to receive2. Promoted children’s activities that solicited personal identifying information from children in a manner that suggested that it was collecting the information, when in fact the information was going directly to third partiesFTC concluded that passage of a comprehensive statute was preferable to bringing individual casesSupported COPPA because it places parents in control of the online collection and use of personal information from their childrenWho is covered by COPPA?COPPA applies tooperators of commercial websites and online services directed to children under 13 that collect personal information from childrenoperators of general audience sites with actual knowledge that they are collecting information from children under 13What are the requirements of COPPA?1. post clear and comprehensive Privacy Policies on the website describing their information practices for personal information2. provide notice to parents, and with limited exceptions, obtain verifiable parental consent before collecting personal information from children3. give parents the choice to consent to the operator's collection and use of a child's information while prohibiting the operator from disclosing that information to third parties4. provide parents access to their child's personal information to review and/or have it deleted5. give parents the opportunity to prevent further collection or use of the information6. maintain the confidentiality, security, and integrity of information they collect from childrenThe Rule also prohibits operators from conditioning a child's participation in an online activity on the child's providing more information than is reasonably necessary to participate in that activityWhat determines whether a website is directed to children?The FTC considers a number of factors:subject matterlanguageuse of animated characterswhether advertising appearing on the site is directed to childrenempirical evidence regarding the ages of the site's visitorsWhy does


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UVM CDAE 127 - Childrens privacy

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