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UCLA DESMA 170 - Assignment #1

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HistoricalTitanicMedia ArtArtArchitectureCommunication DesignAdvertisingScienceTechnologyJessica Dufour 002992201 DESMA 170 – Design and Arcitecture Assignment #1 ‘Immersice Events’ Historical A. Abraham Lincoln Ride at Disneyland http://disneyland.disney.go.com/disneyland/en_US/parks/attractions/detail?name=WaltDisneyStoryAttractionPage The “Mr. Lincoln” ride at Disneyland is more of an experience than a ride. The viewers place headphones on while watching a hologram of Abraham Lincoln. The sounds played are so crisp. One of the sounds that I remember is that of getting a haircut. The sound of the scissors cutting the hair was so clear that it almost seemed as if I was getting the hair cut. Other sounds included gun fire and explosions. Although the visual experience wasn’t too exciting, the sound was very immersive. B. Titanic In 1907, the Titanic thought up by J. Bruce Ismay and Lord James Pirrie. They developed three steam ships, the first two were to be named Olympic and Titanic. These gigantic ships were to be more comfortable, lavish and safer than any other ship previously made. Ismay created the name Titanic to convey the ships massive size and grandeur. The focus was to be on size and elegance rather than the speed of which the ship could travel. The Titanic was over 1/6 of a mile long, 92 feet wide and weighed over 46,000 tons. The story of the Titanic is a story that will be passed down from generation to generation. A story of a great ocean liner that was known to all to be unsinkable. It was a symbol of man’s strength and power over nature,but to everyone’s surprise it was a defeat of nature over man. Even the movie “Titanic” that took many viewers into a second hand perspective of the events that unfolded on the ship told a story that immersed people from all around the world into a secluded event. C. Olympics The Olympics was developed in antiquity in Greece. The events were held in the same place each time, the location was Olympia. Only men who spoke Greek could compete. There were fewer events then as there are today. The Olympics is an event that unites many countries all around the world. This is a time when all can come together in peace to compete athletically. Each country is represented with one person in a certain event. Viewers watching the Olympics from the stands or from their televisions at home are able to follow the events of the different sports as they unfold. When someone from a country wins a marathon everyone in the country is proud, all are immersed in the events of the Olympics and take part emotionally in the events as they unfold. Media Art A. Listening Post – Mark Hansen and Ben Rubin (2003-2004)http://www.earstudio.com/projects/listeningpost.html Mark Hansen and Ben Rubin are interested in taking the web and hearing it. They take forums postings or blogs and visually portray them. There is a voice that speaks the words that are being displayed. There are a series of rectangular display screens that display the words that the voice is reading. There seems to be a cacophony as the voices overlap each other in their dialogs. Through visuals and audio the viewer is immersed in the overwhelming traffic that occurs on the web. B. “Gardens Full of Energy” Vattenfall Media Façade (2004) (ART+COM) http://www.artcom.de/index.php?option=com_acprojects&page=6&id=30&Itemid=144&details=0&lang=enThe exterior invites pedestrians to come in and explore the interior. With a 5 story projection on the windows of the building is a flower. The creators wanted to created a projected garden. Graphics of flowers are projects onto the floor in subtle movements. Children run down the halls as flowers are projected from ceiling and onto the floor. C. Brothers Quay – Street of Crocodiles Stephen and Timothy Quay created Street of Crocodiles, a short film based on the story by Bruno Schulz. The short film was shot on 35 mm film. The method they had used is known as stop motion animation. The set design and the details in the setting of an old warehouse setting gives the film an eerie feeling. The film seems like a nightmare come to life with scary puppets and dark scenery. Art A. Salvedor Dali – Hallucinogenic ToradorSalvador Dali was a Spanish painter born in the north of Spain in 1904. He was part of the Surrealist movement. His personal style was based around capturing the unconscious or the dream like state. Dr. Sigmund Freud was the basis for the subconscious. The painting at first glance appears to represent an abstract piece resembling a stream of conscious. When a viewer looks at the painting they miss the hidden graphics and illustrations supplanted in the painting as a whole. For example within the bodies of the 2 Vensuses, the one with the green and white skirt, after careful examination appears to be the face of the matador. The red skirt of the Venus in the foreground appears to be the matador’s cape. The painting’s infinite amount of detail captures the viewer for a moment in time, making him or her think about something other than what is going on in their lives at that particular moment. B. Boccioni – Unique Shape of Continuity on SpaceFuturism was founded in Italy in 1909 as a contrast to Romanticism. Work by Boccioni and other artists of the Futurist movement were reacting to the speed and quick pace of the industrialized world. Boccioni was immersed in the study of the future, in speed and in dynamics. The sculpture is that of human form striding forwards and surpassing the motion of wind that tries to hold the figure back. The strength of the form propels forward leaving the past behind and striving for the future. Boccioni was a futurist who immersed himself in the form and shape of the moving sculpture. As a viewer the sculpture pulls the viewer into its force and energy. Immersing the viewer in the changing views of the world. No longer is there the notion that all sculptures have to remain static. There is now a realization that motion is a characteristic and it should be explored in different artistic medias. C. Giorgio De Chirico – Enigma of the Day (1914)Giorgio de Chirico was part of the surrealist movement. He was focused on the metaphysical order. He was concerned with the ‘dream world.’ The perspective is distorted making the figure and objects in the painting more


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