The Process of Gathering Data from Respondents Student Exercise Evaluate each of the following questions. Evaluate each of the questions for wording and response categories. What problems do you see? What assumptions are being made? How could you improve each question? Simply write your comments and suggestions on the question items themselves. 1. We would like to know if anything you read or saw in Travel and Travelers during the past year or two interested you sufficiently to induce you to talk about it or to take any of the following actions: (You may check one or more boxes) (1) discussed articles with others ____ (2) visited a country or area ____ (3) decided on or modified a travel plan ____ (4) stayed at a hotel, motel, etc. ____ (5) asked for more information on a product or service ____ (6) bought or ordered a product ____ (7) what else ____ 2. Please indicate how much of an average issue of High Walker you usually read. (1) less than half ____ (2) one-half to two-thirds ____ (3) more than two-thirds ____ 3. Do you think federal control should be decreased or increased in the field of environmental protection and antipollution? Should be decreased ____ Should be increased ____ 4. Please check your sex. Male ____ Female ____ 5. Please check the following activities in which you participate, as a private citizen interested in protection of the environment. ____ Read books and articles on the subject. ____ Membership in business or professional groups on environment ____ Membership in conservationists, antipollution, ecology groups ____ Attend lectures and meetings on subject ____ Write letters to legislators, newspapers, and government officials ____ Make speeches, publish articles on subject ____ Other6. Have you bought The Wall Street Journal this week? ____ Yes ____ No 7. How often do you eat at Burger King? ____ Often ____ Sometimes ____ Very Seldom 8. How familiar are you with Ohio State University? Very Familiar 10 9 8 7 6 5 4 3 2 1 Not Very Familiar 9. Where do you buy most of your meat? ______________________ 10. How many times during the week do you eat breakfast? _____ 11. How many long distance calls did you make last month? ____ 12. How important to you is the amount of chocolate in a chocolate cake mix? Not Very Important 10 9 8 7 6 5 4 3 2 1 Very Important 13. What is your marital status? ____Married ____Widowed ____Single ____Divorced 14. What is your residence type? ____House ____Apartment 15. How important to you is the responsiveness of your account manager? ____ Very Important ____ Somewhat Important ____ Neither Important or Unimportant ____ Somewhat Unimportant ____ Very Unimportant16. How would you evaluate your account manager? ____ Excellent ____ More Than Satisfactory ____ Satisfactory ____ Less Than Satisfactory ____ Poor 17. Please rate the food during your recent hospital stay. Would you say it ____ Greatly Exceeded My Expectations ____ Exceeded My Expectations ____ Met My Expectations ____ Fell Below My Expectations ____ Greatly Fell Below My Expectations 18. (To a telecommunications manager at a large firm) Which of the following firms would you most likely consider for your next Private Line. ____ AT&T ____ MCI ____ Sprint ____ WILTEL 19. (A telephone interviewing situation calling a central number and saying...) I would like to talk to the person within your company most knowledgeable or responsible for choosing telecommunication services and equipment. Who is that person? 20. Do you think that the present policy of cutting taxes and reducing government spending should be