Marketing… Put it to them Briefly, so they will read it; Clearly, so they will appreciate it; Picturesquely, so they will remember it; and, above all, Accurately, so they will be guided by its light. --Joseph Pulitzer BUA 230.DL Principles of Marketing This course provides an opportunity for students to analyze the marketplace to identify customer wants and needs and develop strategies to satisfy them. Emphasis is placed on market research, marketing environments, strategic planning, buyer behavior, and various marketing functions. Clara D. Vargo, MBA, Instructor – contact at: [email protected] Class Website: http://classes.jccmi.edu JCC Distance Learning Support: [email protected] Or call 517-796-8408 or 888-522-8744 To speak to this instructor by phone, please send a message to the above email address giving your phone number and hours of availability. Your call will be returned promptly. Textbook: Contemporary Marketing Boone & Kurtz, 13th Edition Thomson Publishing, copyright 2008 www.thomson.com ISBN 13: 978-0-324-53638-6 Other materials are not required Order online at: http://www.jackson.bkstr.com or other sites such as www.amazon.com Used books are often available at reduced prices. How to be successful in this course: 1. Plan your schedule. Plan ahead on your calendar to participate on-line. Login to the class website the required minimum of 2-3 times per week to stay up to date on announcements and assignments. Use the Course Calendar as a guide for all due dates. 2. Read chapters as they are assigned. The textbook is your key source of information for this class. On-line lectures support text materials and completing a self-check (mini-quiz) each week confirms your learning. 3. Turn in assignments on time. Assignments are directly connected to the current topic in the text, lecture, and marketing plan. Points are earned toward your grade when assignments are completed on time. Points are deducted for late submission and semester projects turned in late receive zero points. 4. Be professional in your work. Consider this an opportunity to develop good business skills, whether you are a full-time student or a business professional. Professional business writing skills are important on all papers and online communication. 5. Be flexible. The course calendar, assignments, due dates, or grade points may need to be changed to meet the needs of the class or the college. Check announcements regularly and be prepared for any mid-semester changes. 6. Back-up your work. Create a file/folder on your hard drive titled BUA230. Keep a copy of your work on your hard drive AND on portable disk or flash drive. Writing assignments in this course are cumulative and electronic copies are needed throughout the semester.EARNING GRADE POINTS POINT VALUE… Student Contract 10 Outlines (4 x 10 pts.) 40 SWOT Analysis 20 Flyer/Advertisement 30 Section Papers (4 x 60 pts) 240 Tests (2 x 60 pts) 120 Self-Checks (10 x 10 pts) 100 Questionnaires (Surveys) (4 x 10 pts) 40 Marketing Plan 200 TOTAL POINTS 800 Keep track of your points in the grade book on the class website. Points are posted after each assignment, self-check, test, and survey. Contact your instructor immediately if there is a discrepancy between points you have earned and points posted in the grade book. CALCULATING YOUR GRADE… Percentage Points GPA 90-100% 720 – 800 4.0 85-89% 680 – 719 3.5 80-84% 640 – 679 3.0 75-79% 600 – 639 2.5 70-74% 560 – 599 2.0 65-69% 520 – 559 1.5 60-64% 480 – 519 1.0 55-59% 440 – 479 0.5 below 55% 0 – 439 0.0 To calculate a grade, add up your points to date and divide by the total possible points that could have been earned by that same date. For example, if you have earned 226 points out of a possible 300 (at some point in the semester), then divide 226 by 300 = .75 or 75% which is a 2.5 GPA earned at that particular point in the semester. Mid-Term Grades Mid-term grades are submitted to JCC Registrar half-way through the semester. These grades are not posted to student transcripts; however, they are used to identify students in need of assistance in order to be successful in the course. Follow-up calls are made by advisors for the Center for Student Success. Learning Objectives This course provides an opportunity for students to analyze the marketplace to identify consumer needs and develop strategies to satisfy and exceed customer expectations. Emphasis is placed on market research, marketing environments, strategic planning, buyer behavior, and various marketing functions. Students' knowledge, awareness, and/or experience will increase for each of the following: - Marketing language and trends - Market research techniques - Developing a marketing plan - Identifying a target market - Product/service planning - Distribution in the marketplace - Promotional and Pricing strategies Associate Degree Outcomes (ADO) This course addresses the following essential skills, knowledge, and abilities expected of college-educated people: - Demonstrate the ability to comprehend and use information including written (and oral) forms (ADO 2) - Demonstrate the ability to use a variety of problem-solving techniques and employ appropriate critical thinking skills (ADO 4) - Utilize the computer for researching and solving business problems (ADO 7) - Demonstrate the ability to identify key marketing concepts & apply them to a specific business (ADO 9)Expectations Students in this course are expected to: - Read all chapters and lectures as they are assigned; participate actively in class discussion - Have convenient and reliable access to computer equipment, printer, and internet - Make regular visits (2-3 times/week required) to the website for announcements, assignments, class discussion, and assessments. - Effectively communicate and interact with students and instructor - Complete all assignments on time - must be turned in by the due date; points are deducted for late assignments; see Course Calendar for restrictions - Communicate regularly and give
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