1.0 Executive SummaryHazmat Removal Services Inc. will design customized waste managementapplications specifically for the nuclear power industry. HRS plans to initially offertheir services initially in the southeastern United States.1.1 Mission StatementThe mission of HRS is to offer a robotic waste management alternative to the nuclearpower industry to protect workers from exposure to nuclear waste in the case of anaccident. An HRS waste management solution guarantees their protection byseparating the workers from the hazardous material by allowing the user to control arobot to manipulate the waste from a safe location. For added benefit, HRS roboticsolutions are also more efficient.1.2 Keys to Successo Partnership with Grand Gulf facility for flagship solution.o Capture 33% of the market by end of year 2o Capture 100% of market by end of year 4o 100% customer satisfactionFigure 1.2.a Target Market Map Figure 1.2.b Target Market Chart5.0 Strategy and Implementation SummaryHRS Inc. plans to achieve a marketable product by creating a flagship solution at theGrand Gulf nuclear power plant to display the potential safety and efficiency benefitsoffered by an HRS solution. For this approach to be successful, having 100% clientsatisfaction is vital. The nuclear power industry is a very small and specializedindustry with only 17 plants in the southeastern United States. That is the reason HRSsolutions are each a custom design for the specific plant. Having a custom designallows the end user to improve employee safety along with efficiency, since thesolution is catered to the specific needs of the plant.5.1 Implementation StrategyOnce the flagship solution is complete, HRS plans shift its sales force to neighboringstates including Louisiana, Alabama, and Tennessee. This is to maximize theassistance of communication between administrators at the plants to spreadinformation about the benefits of an HRS solution. Using this methodology, HRSplans to achieve 100% control of the southeastern United States market within thenext 4 years. By making use of word of mouth, and focusing on locations closest tocurrent operations, HRS will be able to minimize direct sales costs and travel costsaccrued by the sales team.To guarantee complete customer satisfaction, HRS will make use of the methodslisted in Figure 5.0.a. All HRS employees who work at the client site will have a fullunderstanding of how to operate the equipment along with knowledge of how torepair critical components. This allows HRS to offer immediate customer supportminimizing the down time due to any system failure. Also, HRS guarantees the clientwill be completely satisfied by working closely with the client to set clear guidelineswhich the project will adhere to. By setting and achieving these guidelines, HRS isable to guarantee that each solution meets the client’s expectations without anyadditional surprises.Figure 5.1.a : Strategy Pyramid5.2 MilestonesYear 1 Quarter 2 : Complete necessary EPA licensing and approval for MSImplement Grand Gulf prototype solutionQuarter 4: Achieve 100% client satisfaction at Grand Gulf siteComplete necessary EPA licensing and approval for Alabama, Tennessee, and LouisianaYear 2 Quarter 4: Achieve 100% market control in Alabama, Louisiana, and TennesseeAchieve 100% client satisfaction across customer baseYear 3 Quarter 4: Complete necessary EPA licensing and approval for Arkansas, Georgia, Florida, and South CarolinaYear 4 Quarter 4: Achieve 100% market control in Arkansas, Georgia, Florida, and South CarolinaYear 5 Quarter 2: Achieve 100% customer satisfaction in Arkansas, Georgia, Florida,and South Carolina7.0 Financial Plan7.1 AssumptionsFor the purpose of financial analysis, HRS has made the following assumptions: HRS will be able to negotiate a deal with the Grand Gulf plant. HRS will be able to capture 33% of the target market by EOY 2 HRS will be able to capture 100% of the target market by EOY 4 No competition will be present during the analysis period HRS will not expand into other geographic regionsThe negative cash flow depicted in the following sections beginning with year 5 isdue to this last assumption. For the purpose of approximations, any sales outside ofthe southeastern states are being ignored. For all practicality, HRS will continue theirexpansion outside of this boundary to further their growth.7.2 Projected SalesHRS feels that due to the specialized nature of each solution, that $1.25 million is amarketable price for the service. To assist with costs of maintaining the site, amaintenance fee of $100,000 is accessed each year following the installation. Thisallows HRS to sustain itself completely off of maintenance fees following the close ofyear 4.Figure 7.2.a : Breakdown of sales7.3 Projected ExpensesDue to the specialization of the project, much of the value in the HRS solution is theintellectual property of HRS. This limits the costs to employee salaries, salesexpenses, general office expenses, and manufacturing costs.Figure 7.3.a : Breakdown of Expenses7.4 Salary BreakdownTable 7.4.a : Salary DistributionPersonnel Employees Salary(07) Salary(08) Salary(09) Salary(10) Salary(2010)CEO 1 $100,000 $110,000 $115,000 $120,000 $120,000Human Resources Total 1 $45,000 $45,000 $50,000 $45,000 $45,000Division Head 1 $45,000 $45,000 $50,000 $50,000 $50,000Implementation Total 5 $320,000 $330,000 $355,000 $360,000 $360,000VP 1 $100,000 $110,000 $115,000 $120,000 $120,000Client Satisfaction 1 $45,000 $45,000 $50,000 $50,000 $50,000System Implementation 3 $175,000 $175,000 $190,000 $190,000 $190,000Division Head 1 $75,000 $75,000 $80,000 $80,000 $80,000Engineers 2 $50,000 $50,000 $55,000 $55,000 $55,000R&D Total 7 $460,000 $470,000 $505,000 $510,000 $510,000VP 1 $100,000 $110,000 $115,000 $120,000 $120,000Solution Design 3 $175,000 $175,000 $190,000 $190,000 $190,000Division Head 1 $75,000 $75,000 $80,000 $80,000 $80,000Engineers 2 $50,000 $50,000 $55,000 $55,000 $55,000R&D 3 $185,000 $185,000 $200,000 $200,000 $200,000Division Head 1 $75,000 $75,000 $80,000 $80,000 $80,000Engineers 2 $55,000 $55,000 $60,000 $60,000 $60,000Finance Total 6 $340,000 $350,000 $380,000 $385,000 $385,000VP 1 $100,000 $110,000 $115,000 $120,000 $120,000Accounting 3 $150,000 $150,000 $165,000 $165,000 $165,000Division Head
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