1MASSACHUSETTS INSTITUTE OF TECHNOLOGYMASSACHUSETTS INSTITUTE OF TECHNOLOGYSLOAN SCHOOL OF MANAGEMENTSLOAN SCHOOL OF MANAGEMENT15.56515.565Integrating Information Systems:Integrating Information Systems:Technology, Strategy, and Organizational Factors Technology, Strategy, and Organizational Factors 15.57815.578Global Information Systems:Global Information Systems:Communications & Connectivity Among Information Communications & Connectivity Among Information SystemsSystemsSpring 2006Spring 2006Lecture 5Lecture 5AGGREGATORS:AGGREGATORS:The New Business The New Business on the Interneton the Internet(c) S. Madnick & M. Siegel, 2006-- Version 02/21/20062Multiple PerspectivesMultiple PerspectivesStrategy Strategy and Policyand PolicyAggregatorsAggregatorsInformation Integration & Aggregation:Information Integration & Aggregation:Reuse and RepurposingReuse and RepurposingApplicationsApplicationseCommerce, Supply Chain, eCommerce, Supply Chain, Financial Services, etc.Financial Services, etc.TechnologyTechnologyWeb wrapper & Context mediatorWeb wrapper & Context mediator23Overview:Overview:Information Aggregation Information Aggregation ––Focus on ReFocus on Re--use and Reuse and Re--purposingpurposingAggregator definition, types & examplesAggregator definition, types & examplesEmerging Global AggregationEmerging Global AggregationEnabling TechnologiesEnabling TechnologiesNew Emerging AggregatorsNew Emerging AggregatorsStrategy, Legal, Cultural, and Policy IssuesStrategy, Legal, Cultural, and Policy IssuesSummarySummary4Aggregator DefinitionAggregator DefinitionTransparently collects informationTransparently collects information••with with or withoutor withoutprior source arrangementprior source arrangement••resolves contextual differencesresolves contextual differencesPerforms analysisPerforms analysis••not merely gathernot merely gatherRepresents userRepresents user••acts as agent for useracts as agent for user35www.amazon.comwww.amazon.com6www.mysimon.comwww.mysimon.com47www.evenbetter.comwww.evenbetter.com*** Now called DealTime.comComment: Need for Mega-Aggregators8Mega Mega --AggregatorsAggregatorsNote: multiple book price aggregatorsNote: multiple book price aggregators••using differing sourcesusing differing sources••giving differing results !giving differing results !What about an aggregator of aggregatorsWhat about an aggregator of aggregators••A A MegaMega--AggregatorAggregator……more later more later ……Not just about books ...Not just about books ...59Progressive Direct Progressive Direct --InsuranceInsuranceScrolling comparisons10Aggregator Types & ExamplesAggregator Types & ExamplesInvestment Investment analysis, policy analysis, policy analysisanalysisDepartment Department calendarscalendarsComplementaryComplementaryFinancial account Financial account aggregationaggregationCustomer Customer Relationship Relationship Management Management (CRM)(CRM)RelationshipRelationshipShop for best Shop for best prices (e.g., books)prices (e.g., books)Benchmarking Benchmarking divisionsdivisionsComparisonComparisonExternalExternalInternalInternalSourcesSourcesTypes611www.usair.comwww.usair.com12www.maxmiles.comwww.maxmiles.com713What is What is MaxMilesMaxMilesYou give it all your frequent flyer info, it . . .You give it all your frequent flyer info, it . . .Does mileage management for you . . .Does mileage management for you . . .Gathers all your frequent flyer infoGathers all your frequent flyer infoSends a personalized report via emailSends a personalized report via emailUpdates reports on web site dailyUpdates reports on web site dailySearches for missing mileage creditsSearches for missing mileage creditsAnalyzes most current Analyzes most current milagemilageoffersoffers14From US Airways siteFrom US Airways site"Access to this information is subject to the rules in "Access to this information is subject to the rules in the Dividend Miles Membership Guide. In addition, by the Dividend Miles Membership Guide. In addition, by using this site to access your Dividend Miles account, using this site to access your Dividend Miles account, you agree that you will use this site in a manner you agree that you will use this site in a manner consistent with the Dividend Miles Membership Guide consistent with the Dividend Miles Membership Guide and you further agreeand you further agreenot to allow access to this sitenot to allow access to this siteto any third partyto any third partyby revealing your access code to by revealing your access code to any third party for any reason. Failure to comply with any third party for any reason. Failure to comply with the foregoing restrictions on the use of this site shall the foregoing restrictions on the use of this site shall be grounds for the termination of your access to this be grounds for the termination of your access to this site and/or your membership in the Dividend Miles site and/or your membership in the Dividend Miles program."program."815““Power of AttorneyPower of Attorney””on on MaxMilesMaxMilesSiteSite16Real time TibcoComplementary AggregatorComplementary AggregatorIntegrated SpreadsheetIntegrated SpreadsheetSourcesSourcesInternalExternal917Latest Latest ““hothot””Aggregator: Aggregator: Zillow.comZillow.com18Everyone is impacted:Everyone is impacted:If you are not an Aggregator,If you are not an Aggregator,you are an you are an AggregateeAggregateeBooks.comBooks.com, , MySimon.comMySimon.com, , EvenBetter.comEvenBetter.comzzBarnes and Noble, Borders, Amazon, . . .Barnes and Noble, Borders, Amazon, . . .MaxMilesMaxMileszzUnited, American, TWA, US Air, . . .United, American, TWA, US Air, . . .Universal Financial Aggregator (UFA)Universal Financial Aggregator (UFA)zzyour banks, your brokers, your your banks, your brokers, your billersbillers, . . ., . . .zzNOTE: NOTE: AggregatAggregateeeess--> Aggregat> Aggregatororss1019OverviewOverviewAggregator definition, types & examplesAggregator definition, types & examplesEmerging Global AggregationEmerging Global AggregationEnabling TechnologiesEnabling TechnologiesNew Emerging AggregatorsNew Emerging AggregatorsStrategy, Legal, Cultural, and Policy IssuesStrategy, Legal, Cultural, and Policy IssuesSummarySummary20Global Comparison