1 BA 290N-2, ME290P-1 and DSID125 Managing the New Product Development Process: Design Theory and Methods Professors Alice M. Agogino, Sara Beckman and Celeste Roschuni Fall 2010 GENERAL INFORMATION Faculty: Alice M. Agogino, Department of Mechanical Engineering, 415 Sutardja Dai Hall (CITRIS Building), (510) 642-6450, [email protected] Sara Beckman, Haas School of Business, F575 Haas School, (510) 642-1058, (415) 464-0517, [email protected] Celeste Roschuni, California College of the Arts (CCA), (415) 830-1499, [email protected] Teaching Assistant: Lora Oehlberg, Berkeley Institute of Design, 354/360 Hearst Mining Building, [email protected] Class Meetings: Berkeley Class Meetings: MW, 11:00 a.m. – 12:30 p.m., 220 Cheit Hall Berkeley Discussion Section: F 11:00 – noon, BID (Berkeley Institute of Design; Directions: http://bid.berkeley.edu/directions/) CCA Class Meetings: MW, 8:00 – 11:00 am Office Hours: Beckman: W 12:30 – 2:00 p.m. or by appointment, F575 Haas School of Business Agogino: M 12:30 – 1:30 p.m., outside of 220 Cheit Haas School of Business; 2:00 – 4:00 p.m., 415 Sutardja Dai Hall (CITRIS Building) Roschuni: TBD Oehlberg: Office Hours F 10:00 – 11:00 am, BID (Berkeley Institute of Design) Course Objectives: This course is part of the Management of Technology program at the University of California, Berkeley. It is an operationally focused course, as it aims to develop the interdisciplinary skills required for successful product development in today’s competitive marketplace. Engineering, iSchool and Business students from Berkeley and Industrial Design students from California College of the Arts join forces on small product development teams to step through the new product development process in detail, learning about the available tools and techniques to execute each process step along the way. Each student brings his or her own disciplinary perspective to the team effort, and must learn to synthesize that perspective with those of the other students in the group to develop a sound, marketable product. Students can expect to depart the semester understanding new product development processes as well as useful tools, techniques and organizational structures that support new product development practice. Although the course focuses on the application of these principles to new product development, they are more broadly applicable to innovation in general – of products, services, organizations, business strategies and governmental policies. Expectations: This is a three-unit graduate course. Accordingly, we have designed the course to demand approximately 9 hours per week of your time. We expect that each student will prepare for and attend all of the class sessions and will participate fully on a project team. This is particularly critical, as a number of the class sessions are working sessions during which we expect you to work with your team on your development project. We have tried to smooth the workload for the course so that it will remain relatively constant throughout the semester, and all requirements are clearly spelled out in this syllabus so that you can readily plan ahead. Academic Integrity:2 We encourage full group and class collaboration on all aspects of this course. We expect that all team members will contribute substantially to the project efforts, although some students will choose to devote themselves to the projects beyond what is required for the course. Students will be asked to critique and contribute to the projects of others in the class in a cooperative, supportive environment, and will be asked to submit critiques of their own group and group members during the course of the semester. Reading Materials: The primary reading material for the class is the textbook Product Design and Development (Fourth Edition) written by Karl Ulrich and Steve Eppinger. This book is a very basic text that provides a step by step view of how new product development processes are to be conducted. It is essential for the course, as it provides explicit instructions for each step of the process that your team will complete. Supplemental required course reading materials are available from a combination of Study.Net (www.study.net) and the course website (https://bspace.berkeley.edu/). On Study.Net, look for the course titled University of California, Berkeley -- MBA 290N-1: Managing the New Product Development Process (Fall 2010). You can find related readings in an annotated outline of the textbook at: http://bit.ly/design-TOC Grading: Your course grade will be determined as follows: • 20% on the quality of your preparation for and participation in class discussions • 20% on the quality of your individual assignment solutions • 20% on the quality of your team’s work on project-related assignments and deliverables in midterm evaluation • 30% on the quality of your team's final project presentation and deliverables • 10% on your final design journal At midsemester, we will ask for individual assessments of the contributions made by members of your team to the team project. The midsemester assessment will not be considered in preparing your final team grade; they are considered an “early warning” for corrective actions. The end-of-semester assessment, however, could have an influence on individual grades. Class Preparation and Participation: Reading assignments and questions to guide your thinking about these assignments are given in the class schedule for each class session. We expect you to come to class prepared to discuss the readings and the suggested questions. In any given class session, a handful of students may be called upon specifically to speak to the readings and questions about them. If you have prepared according to the syllabus, you will have no problem responding when called upon. Your individual class participation grade will be based upon your in-class remarks during discussions and will be judged by the faculty. Individual Assignments: We have periodically assigned individual exercises to have you experiment with some of the concepts we are teaching. The syllabus makes clear which of these are to be turned in. The others are intended simply to prepare you for class discussion. ALL INDIVIDUAL ASSIGNMENTS ARE TO BE SUBMITTED VIA THE BSPACE ASSIGNMENTS TAB UNDER THE APPROPRIATE HEADING PRIOR TO THE START OF CLASS ON THE DAY THEY ARE DUE. ALWAYS BRING ONE