GONZAGA MBUS 676 - Chapter 10 Mobile Commerce and Pervasive Computing
Pages 58

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Chapter 10 Mobile Commerce and Pervasive ComputingLearning ObjectivesOPENING VIGNETTE – Nextbus: A Superb Customer ServiceNextbus (cont.)Slide 5Slide 6Slide 7Slide 8End of the Vignette10.1 Mobile CommerceMobile Commerce GenerationsMobile Commerce Generations (cont.)Mobile Commerce (cont.)Slide 14Slide 15Mobile Commerce: Attributes and BenefitsSlide 17Slide 18Slide 1910.2 Mobile Computing InfrastructureMobile Computing Infrastructure (cont.)Slide 22Slide 23Slide 24Slide 2510.3 Mobile Financial ApplicationsMobile Financial Applications (cont.)Mobile Financial Applications: Bill Payments10.4 Mobile Shopping, Advertising, and Content ProvidingMobile Advertising and Content Providing (cont.)10.5 Mobile Intrabusiness and ApplicationsSlide 3210.6 Mobile B2B and Supply Chain ApplicationsMobile B2B and Supply Chain Applications (cont.)Slide 3510.8 Location-Based CommerceLocation-Based Commerce (cont.)Slide 38Slide 39Slide 4010.9 Pervasive ComputingSlide 42Slide 43Pervasive Computing (cont.)Slide 45Slide 46Pervasive Computing: ApplicationsPervasive Computing: Applications (cont.)Slide 49Slide 50Pervasive Computing: RFIDSlide 5210.10 Inhibitors and Barriers to L-CommerceInhibitors and Barriers to L-Commerce (cont.)Slide 55Slide 56Managerial IssuesSummaryPrentice Hall & Dr. Chen, Dr. Chen, Electronic CommerceElectronic Commerce1Chapter 10Mobile Commerce and Pervasive ComputingJason C. H. Chen, Ph.D.Professor of MISSchool of Business AdministrationGonzaga UniversitySpokane, WA 99223 [email protected]://barney.gonzaga.edu/~chenPrentice Hall & Dr. Chen, Dr. Chen, Electronic CommerceElectronic Commerce2Learning Objectives1. Discuss the characteristics and attributes of m-commerce.2. Describe the drivers of m-commerce.3. Understand the technologies that support m-commerce.4. Describe wireless standards and transmission networks.5. Discuss m-commerce applications in finance, advertising, and provision of content.6. Describe the applications of m-commerce within organizations.7. Understand B2B and supply chain applications of m-commerce.8. Describe consumer and personal applications of m-commerce.Prentice Hall & Dr. Chen, Dr. Chen, Electronic CommerceElectronic Commerce3OPENING VIGNETTE – Nextbus: A Superb Customer Service•The Problem–San Francisco buses have difficulty keeping up with the posted schedule, especially during rush hours –The scheduled times become meaninglessPrentice Hall & Dr. Chen, Dr. Chen, Electronic CommerceElectronic Commerce4Nextbus (cont.)•The Solution–San Francisco implemented a system called NextBus (nextbus.com)–The system tracks public transportation buses in real time –NextBus calculates the estimated arrival time of the bus to each bus stop on the routePrentice Hall & Dr. Chen, Dr. Chen, Electronic CommerceElectronic Commerce5Nextbus (cont.)–Arrival times are displayed in real time on:•Internet-enabled wireless device • The Internet and on a public screen at each bus stop –GPS satellites let the NextBus information center know where a bus is located making it possible to calculate arrival timesPrentice Hall & Dr. Chen, Dr. Chen, Electronic CommerceElectronic Commerce6Nextbus (cont.)Prentice Hall & Dr. Chen, Dr. Chen, Electronic CommerceElectronic Commerce7Nextbus (cont.)•The Results–Worries about missing the bus are diminished –A bus company can also use the system to improve scheduling, arrange for extra buses when needed, and make its operations more efficientPrentice Hall & Dr. Chen, Dr. Chen, Electronic CommerceElectronic Commerce8Nextbus (cont.)•What we can learn…–location-based e-commerce, a major part of mobile commerce –EC services are provided to customers wherever they are located–exemplifies pervasive computing - services are seamlessly blended into the environment without the user being aware of the technology behind the scenesPrentice Hall & Dr. Chen, Dr. Chen, Electronic CommerceElectronic Commerce9End of the VignettePrentice Hall & Dr. Chen, Dr. Chen, Electronic CommerceElectronic Commerce1010.1 Mobile Commerce•Mobile commerce (m-commerce, m-business): –A natural extension of e-business –Mobile devices create an opportunity to deliver new services to existing customers Any e-commerce done in a wireless environment, especially via the InternetPrentice Hall & Dr. Chen, Dr. Chen, Electronic CommerceElectronic Commerce11Mobile Commerce Generations•1G: The first generation of wireless technology, which was analog based•2G: The second generation of digital wireless technology; accommodates mainly text•2.5G: Interim wireless technology that can accommodate limited graphicsPrentice Hall & Dr. Chen, Dr. Chen, Electronic CommerceElectronic Commerce12Mobile Commerce Generations (cont.)•3G: The third generation of digital wireless technology; supports rich media such as video clips•4G: The expected next generation of wireless technology•GPS: Global Positioning System, is a satellite-based tracking system.•Personal digital assistant (PDA): A handheld wireless computerPrentice Hall & Dr. Chen, Dr. Chen, Electronic CommerceElectronic Commerce13Mobile Commerce (cont.)•Short Message Service (SMS): Technology that allows for sending of short text messages on some cell phones•Enhanced Messaging Service (EMS): An extension of SMS capable of simple animation, tiny pictures, and short tunes•Multimedia Messaging Service (MMS): The next generation of wireless messaging; will be able to deliver rich media•Smartphone: Internet-enabled cell phones that can support mobile applicationsPrentice Hall & Dr. Chen, Dr. Chen, Electronic CommerceElectronic Commerce14Mobile Commerce (cont.)•1.Mobile financial applications (B2C, B2B)•2. Mobile advertising (B2C)•3. Mobile inventory management (B2C, B2B)•4. Proactive service management (B2C, B2B)•5. Product locating and shopping (B2C, B2B)•6. Wireless reengineering (B2C, B2B)Twelve applications of m-commerceReplaced with Exhibit 10.2Prentice Hall & Dr. Chen, Dr. Chen, Electronic CommerceElectronic Commerce15Mobile Commerce (cont.)•7. Mobile auction or reverse auction (B2C)•8. Mobile entertainment services (B2C)•9. Mobile office (B2C)•10. Mobile distance education (B2C)•11. Wireless data center (B2C, B2B)•12. Mobile music/music-on-demand (B2C)Twelve applications of m-commerceReplaced with Exhibit 10.2Prentice Hall & Dr. Chen, Dr. Chen,


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GONZAGA MBUS 676 - Chapter 10 Mobile Commerce and Pervasive Computing

Course: Mbus 676-
Pages: 58
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