MUW BU 294 - Introduction to Electronic Commerce (4 pages)

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Introduction to Electronic Commerce



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Introduction to Electronic Commerce

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Lecture Notes


Pages:
4
School:
Mississippi University for Women
Course:
Bu 294 - Introduction to Information Systems

Unformatted text preview:

Introduction to Electronic Commerce February 27 March 3 What is e Commerce o Electronic commerce e commerce is commerce but it is commerce accelerated and enhanced by IT in particular the Internet p 238 E commerce uses powerful technologies that enable customers consumers and companies to form new relationships that otherwise would not be possible E commerce breaks down business barriers such as time geography language currency and culture o The Good and Bad of e Commerce The good it doesn t take much effort to create e commerce The bad still have to follow sound business fundamentals and principles to be successful B2B vs B2C o Business to Business B2B e commerce occurs when a business sells products and services to customers who are primarily other businesses p 240 o Business to Consumer B2C e commerce occurs when a business sells products and services to customers who are primarily individuals p 240 o B2B and B2C businesses employ entirely different tactics p 240 B2B involves businesses using marketplaces B2B involves businesses buying goods and sharing information from a number of sources Consumers within B2C typically deal directly with a business he or she chose on the Internet eBay would be a notable exception Ways to Make Money Online o Horizontal Portals an Internet portal site that offers a broad range of content and services Examples include Yahoo and Microsoft Network Make money by selling advertising such as banner ads o Vertical Portals an Internet portal site that offers content and services aimed at a specific type of user Example includes familyeducation com which focuses its content towards parents and children o Make money by selling advertising such as banner ads and subscriptions Application Service Providers a third party whose main business is providing a software based solution to multiple customers over the Internet It allows users to avoid purchasing installing supporting and upgrading expensive software applications Example includes



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