O-K-State AGEC 614 - Update on Beef Industry Alliances (4 pages)

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Update on Beef Industry Alliances



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Update on Beef Industry Alliances

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Lecture Notes


Pages:
4
School:
Oklahoma State University
Course:
Agec 614 - Update on Beef Industry Alliances

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Oklahoma Cooperative Extension Service AGEC 614 Update on Beef Industry Alliances Clement E Ward Professor Emeritus Kellie Curry Raper Oklahoma Cooperative Extension Fact Sheets are also available on our website at http osufacts okstate edu Associate Professor and Extension Economist Research completed at Oklahoma State University in 1999 led to an Extension fact sheet on beef industry alliances Since then other studies have been completed and several more years of data are available on various aspects of alliances in the beef industry This fact sheet updates much of what is available about beef industry alliances Specifically it addresses the extent of alliances motivation for using them common characteristics of many what producers may have to do to participate in them and evidence of their success and impact As with the earlier fact sheet an important source of information is Beef magazine s annual list of alliances referred to as the Alliance Yellow Pages available at http beefmagazine com markets alliance yellow pages This annual list has enabled tracking and assessing selected aspects of alliances over time Alliance Definition and Essential Components There is not a universally agreed upon definition of an alliance or the essential components of an alliance Here it is assumed an alliance consists of two or more firms in adjacent stages of the vertical cattle or beef supply chain which is from cow calf producers to retail or food service distributors who agree to cooperate for their mutual benefit Each entity remains independent but they share information necessary to jointly coordinate the flow of cattle and beef between sellers and buyers Some firms or organizations call their coordinated effort an alliance or strategic alliance but others may refer to themselves as a partnership cooperative or program More important than the term used to describe their organization is what these arrangements are attempting to accomplish jointly for their mutual benefit and



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