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GONZAGA MBUS 676 - Chapter 10 Mobile Commerce and Pervasive Computing
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Learning Objectives Chapter 10 Mobile Commerce and Pervasive Computing 1 2 3 4 5 Jason C H Chen Ph D Professor of MIS School of Business Administration Gonzaga University Spokane WA 99223 USA chen jepson gonzaga edu http barney gonzaga edu chen Prentice Hall Dr Chen Electronic Commerce 6 7 8 1 Discuss the characteristics and attributes of m commerce Describe the drivers of m commerce Understand the technologies that support m commerce Describe wireless standards and transmission networks Discuss m commerce applications in finance advertising and provision of content Describe the applications of m commerce within organizations Understand B2B and supply chain applications of mcommerce Describe consumer and personal applications of mcommerce Prentice Hall Dr Chen Electronic Commerce OPENING VIGNETTE Nextbus Nextbus cont A Superb Customer Service The Problem The Solution San Francisco buses have difficulty keeping up with the posted schedule especially during rush hours The scheduled times become meaningless Prentice Hall Dr Chen Electronic Commerce 2 San Francisco implemented a system called NextBus nextbus com The system tracks public transportation buses in real time NextBus calculates the estimated arrival time of the bus to each bus stop on the route 3 Prentice Hall Dr Chen Electronic Commerce 4 Nextbus cont Nextbus cont Arrival times are displayed in real time on Internet enabled wireless device The Internet and on a public screen at each bus stop GPS satellites let the NextBus information center know where a bus is located making it possible to calculate arrival times Prentice Hall Dr Chen Electronic Commerce 5 Prentice Hall Dr Chen Electronic Commerce 6 1 Nextbus cont Nextbus cont What we can learn The Results location based e commerce a major part of mobile commerce EC services are provided to customers wherever they are located exemplifies pervasive computing services are seamlessly blended into the environment without the user being aware of the technology behind the scenes Worries about missing the bus are diminished A bus company can also use the system to improve scheduling arrange for extra buses when needed and make its operations more efficient Prentice Hall Dr Chen Electronic Commerce 7 End of the Vignette Prentice Hall Dr Chen Electronic Commerce 8 10 1 Mobile Commerce Mobile commerce m commerce mbusiness Any e commerce done in a wireless environment especially via the Internet A natural extension of e business Mobile devices create an opportunity to deliver new services to existing customers Prentice Hall Dr Chen Electronic Commerce 9 10 Mobile Commerce Generations cont Mobile Commerce Generations 3G The third generation of digital wireless technology supports rich media such as video clips 1G The first generation of wireless technology which was analog based 2G The second generation of digital wireless technology accommodates mainly text 4G The expected next generation of wireless technology GPS Global Positioning System is a satellite based tracking system Personal digital assistant PDA A handheld wireless computer 2 5G Interim wireless technology that can accommodate limited graphics Prentice Hall Dr Chen Electronic Commerce Prentice Hall Dr Chen Electronic Commerce 11 Prentice Hall Dr Chen Electronic Commerce 12 2 Mobile Commerce cont Mobile Commerce cont Short Message Service SMS Technology that allows for sending of short text messages on some cell phones Enhanced Messaging Service EMS An extension of SMS capable of simple animation tiny pictures and short tunes Multimedia Messaging Service MMS The next generation of wireless messaging will be able to deliver rich media Smartphone Internet enabled cell phones that can support mobile applications Twelve applications of m commerce 1 Mobile financial applications B2C B2B 2 Mobile advertising B2C 3 Mobile inventory management B2C B2B Replaced with Exhibit 10 2 Prentice Hall Dr Chen Electronic Commerce 13 Prentice Hall Dr Chen Electronic Commerce Mobile Commerce Attributes and Benefits Mobile Commerce cont Twelve applications of m commerce 7 Mobile auction or reverse auction B2C 8 Mobile entertainment services B2C 9 Mobile office B2C 14 What are the two major barriers Specific attributes of m commerce 10 Mobile distance education B2C 11 Wireless data center B2C B2B 12 Mobile music music ondemand B2C Mobility portability Broad reach anytime anywhere Benefits of value added attributes Replaced with Exhibit 10 2 Prentice Hall Dr Chen Electronic Commerce 4 Proactive service management B2C B2B 5 Product locating and shopping B2C B2B 6 Wireless reengineering B2C B2B 15 Ubiquity real time information Convenience new technologies Instant connectivity easily and quickly Personalization for individual consumers Localization of products and services Location based e C l commerce Prentice Hall Dr Chen Electronic Commerce 16 Exhibit 10 3 The Characteristics of M Commerce Mobile Commerce cont Characteristics Value added attributes Drivers of m commerce Product and service localization Mobility Mobility M commerce M commerce Product personalization Ubiquity enhancement Instant connectivity Reachability Reachability Widespread availability of devices No need for a PC The handset culture Vendors push Improvement of bandwidth Convenience Prentice Hall Dr Chen Electronic Commerce 17 Prentice Hall Dr Chen Electronic Commerce 18 3 10 2 Mobile Computing Infrastructure Mobile Commerce cont M commerce value chain M commerce hardware Transport Enabling services Transaction support Presentation services Personalization support User applications Content aggregators Prentice Hall Dr Chen Electronic Commerce Cellular mobile phones Internet enabled Attachable keyboard PDAs Interactive pagers Screenphones A telephone equipped with a color screen possibly a keyboard e mail and Internet capabilities E mail handhelds 19 Prentice Hall Dr Chen Electronic Commerce 20 Mobile Computing Infrastructure Mobile Computing Infrastructure cont cont Wireless Application Protocol Software A set of communications protocols designed to enable different kinds of wireless devices to talk to a server installed on a mobile network so users can access the Internet Microbrowsers Wireless software designed with limited bandwidth and limited memory requirements Mobile client operating system Bluetooth Wireless Markup Language Scripting language used for creating content in the wireless Web environment based on XML removes minus unnecessary content e g animation to


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GONZAGA MBUS 676 - Chapter 10 Mobile Commerce and Pervasive Computing

Course: Mbus 676-
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