DOC PREVIEW
UCLA DESMA 170 - Assignment 1 – Examples of Supergraphics

This preview shows page 1-2-3 out of 8 pages.

Save
View full document
View full document
Premium Document
Do you want full access? Go Premium and unlock all 8 pages.
Access to all documents
Download any document
Ad free experience
View full document
Premium Document
Do you want full access? Go Premium and unlock all 8 pages.
Access to all documents
Download any document
Ad free experience
View full document
Premium Document
Do you want full access? Go Premium and unlock all 8 pages.
Access to all documents
Download any document
Ad free experience
Premium Document
Do you want full access? Go Premium and unlock all 8 pages.
Access to all documents
Download any document
Ad free experience

Unformatted text preview:

D|MA 170 Assignment 1 – Examples of Supergraphics Zehao ChangMEDIA ARTLight AttackIn Light Attack, Daniel Sauter projects ananimated virtual character onto the streets of LAfrom a moving vehicle. He writes, “The ‘movingmoving’ image is a cinematic experience thatmoves through space. It suggests ‘projection’ asan emergent ubiquitous medium that raisesquestions about property and privacy. Howpublic is public space? How do authorities dealwith this question? How is ‘projection’, as aubiquitous medium, changing the environment inwhich we live?”Telematic DreamingBy Paul Sermon in 1992. This work consists oftwo beds in different locations, and when eachhave a person lying on it, they are joined by aprojection of their in-bed conterpart who is milesaway phyisically.White CircleBy Jim Cambell in 2001. This work consists of192 light bulbs arranged in a grid, displaying avery large image of a figure running in snow. Hisseries of work that uses grids of lighted elementsis called Ambiguous Icons and “explores therelationship between information and meaning,in the context of reduced or compressed levels ofinformation.”D|MA 170 Assignment 1 – Examples of Supergraphics Zehao Chang ARTLightning FieldCommission work by Walter De Maria, an American sculptor.Lightning Fields consists of 400 polished stainless steel poles in thedesert of New Mexico. Visitors are subjected to a show of dancinglightning in this immersive piece.Spiral JettyBy Robert Smithson in 1970. Located on theGreat Salt Lake in Utah, this is possibly themost recognizable earthworks art piece.“Time to go. Catch you later, A”By Wim Delvoye. These are virtualphotographs of casual text manipulated toappear to be carved out of stone. Although notrealized, these are interesting conceptually asthey look at what does it mean to have largepermanent writing and whether large-scalemessages today are too omnipresent and as suchloses its power.D|MA 170 Assignment 1 – Examples of Supergraphics Zehao Chang HISTORICALCave PaintingsEarly form of graphics. Representational.Story-telling. Externalization of memory.Wall EtchingsExists in many cultures (even though thepicture shows Egyptian hieroglyphics).Vast halls of palaces, shrines and templescovered with symbols that act as perpetualand immersive reminder of ideology.ScrollsScrolls can contain official decrees or works of art and arepacked with symbols. The reading of scrolls is in itself anevent with an almost ritual-like opening and closing.D|MA 170 Assignment 1 – Examples of Supergraphics Zehao ChangARCHITECTUREThe Blur BuildingBy Diller and Scofidio. For SwissNational Expo 2002 in Yverdon-les-Bains, Switzerland. An open-air platformsits atop Lake Neuchatel is enveloped bya perpetual man-made fog.Casa BatllóBy Gaudi, in Barcelona. Gaudi’s worksare prominently displayed in the city ofBarcelona, and have become one of themost recognizable trademarks of the city.The La Sagrada Familia being the mostvisible, but Casa Batllo is also asignificant site.CN TowerToronto. By architects John Andrews and Webb Zerafa,Menkes Housden. Such towers form a tourist focal point ofthe city. As such it is strong symbol and site for any city.However, the additional layer is that because of theirheights, they often serve as broadcast towers and thus aredistributors of images to millions of TV viewers.D|MA 170 Assignment 1 – Examples of Supergraphics Zehao Chang COMMUNICATION DESIGNRoad SignsPervasive and iconic. Designed to beinstantaneously recognizable and understood. Weare constantly surrounded and reminded of them.Airplane BannersAttaching a message on the back of a plane drawspeople’s attention as it is a spectacle, aperformance.Mobile AdvertisementsThese are vehicles specifically designed fordisplaying advertisements. Like the airplanebanners they draw more attention than staticbillboards because they are performances.D|MA 170 Assignment 1 – Examples of Supergraphics Zehao ChangADVERTISINGiPodUbiquitous dancing black silhouette onmany facades.Fastfood / Motel SignpostsLighted signs float above the grid of city street lights, revealingthemselves to travelers and beckons them.America’s ArmyA game released by the US Army, with theintent of recruiting.D|MA 170 Assignment 1 – Examples of Supergraphics Zehao ChangSCIENCEPlanetarium ShowsThese combine science and a specificcinematography into an educational immersiveevent.Science MuseumsThese use a variety of installations to enlightenvisitors. They include video, interactiveinstallations or simply labeled objects.Satellite ImagesMan-made orbiting satellitesconstantly take photos of theground below. These images areused constantly in news and forscientific research, and providea top-down view of the world.D|MA 170 Assignment 1 – Examples of Supergraphics Zehao ChangTECHNOLOGYThe CameraAllows anyone to easily generate images.Strengthens the importance of visuality inour culture. Pervasiveness of the camera(and film) leads to heavily saturated media-spaceThe ProjectorAllows any surface to be transformed into a displayof information. It has become the standard tool increating large scale temporary images.The InternetWith more and more of the population havingregular access to the internet, graphics andsymbols that appear on it are important toconsider. Billions of images exist and


View Full Document

UCLA DESMA 170 - Assignment 1 – Examples of Supergraphics

Documents in this Course
Load more
Download Assignment 1 – Examples of Supergraphics
Our administrator received your request to download this document. We will send you the file to your email shortly.
Loading Unlocking...
Login

Join to view Assignment 1 – Examples of Supergraphics and access 3M+ class-specific study document.

or
We will never post anything without your permission.
Don't have an account?
Sign Up

Join to view Assignment 1 – Examples of Supergraphics 2 2 and access 3M+ class-specific study document.

or

By creating an account you agree to our Privacy Policy and Terms Of Use

Already a member?